Comments on The Core Model: Designing Inside Out for Better Results

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  1. Wonderful article, just wondering if there’s a filled out core sheet that is in English?

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  2. Great article with a lot of practical info, thanks.  I’ve been doing the home page last for awhile now - it usually takes some convincing to get people on board, but most agree it makes lots of sense!

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  3. Awesome article.

    I’ve organised a webinar with Ida’s colleague Audun on this very topic. Here’s a link if this stuff gets you excited! :)

    How to create content that works for your clients, and their users

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  4. thank you for this great article

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  5. Very great article. I will use this as reference in the future.

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  6. Great article!

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  7. As the (now former) fundraiser for the NCS on this project, I just want to chime in and say how much this model has truly worked for my work.

    When we did the user research, donations came out at the very bottom of what the users wanted as Ida mentions. I, who had up until then been dreaming of a shiny new webpage where everything would scream “donate”, was naturally quite bummed (this was three years ago, I didn’t know better). But the results we’ve gotten from the new page is beyond anything I had expected - even if fundraising is severely downplayed compared to what it used to be. This I believe is due to the core model approach.

    Really giving each important core page proper focus, making sure that there are always ways forward, has had a huge impact on our digital fundraising. This approach caused us to make our donation forms “portable”, meaning we can stick them on any page we like as a way forward if we think that is the relevant cause of action for someone reading that particular story/article - making the paths to completion as short as possible. The core model really makes collaboration between agency and client much smoother, and the results much better. Highly recommended!

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  8. That was a lot of really helpful helpful material for starting a new project. Thank you!

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  9. I used these core worksheets with a client yesterday and they worked a treat. Thank you for sharing!

    I can’t grasp the mobile-first one though - is it to prioritise content on a (long) page, or are the “Core content & forward paths” columns for separate pages?

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  10. Great content and article! Shared with my team. I also appreciate seeing a nonprofit example—rare to see in web design articles and very helpful! Thanks.

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  11. Wonderful article! It’s exactly about what I’m encountering now regarding website update for our company. This article has indeed refreshed my thinking on how business objectives and user needs interact, and how a better website could be presented through design and useful contents. Bravo!

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  12. Thanks for this great article Ida! I already use you core content sheet that you shared at the Content Strategy Forum 2013 in Helsinki. I was really impressed than and the case is still very relevant and what a great job you (and we as interaction designers) have reading reaction nr 10 from Beate… that’s what it’s all about!
    What I really love about your method is the thorough and yet also very pragmatic integration of content and interaction design…. bye bye silo’s!
    Thanks again for sharing and looking forward in seeing/hearing you at a next event!

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  13. Great post. I think it’s also useful to think about how you’ll know users have met their needs or fulfilled the tasks they set out to complete. So you can plan how to measure success from an early stage.

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  14. Great method and thank you for the article - I sat in the audience at #EuroIA in Brussels a few months ago and your talk on that was marvelous. :-)

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  15. Hello Ida! I attended Confab last year and saw your presentation there. I’ve adopted/adapted the Core Model and have been using it since. A few questions for you - how do you handle multiple user types, especially if they would each interact with the same content in different ways? For larger websites, how do you document content that *isn’t* part of the core? I’ve been using spreadsheets (adding on to our content audits). I was just curious as to what your process was.

    @Peter - I updated the 2nd page of the worksheet to include the top and bottom of an iPhone. I thought it made it a little more obvious that you would scroll through the space in between.

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  16. Wonderful article! It’s exactly about what I’m encountering now regarding website update for our company. This article has indeed refreshed my thinking on how business objectives and user needs interact, and how a better website could be presented through design and useful contents. I shared it with all my collegues here in Spain and with my / our friends . Keep up the good job!

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  17. Thumbs up! Thank you very much for sharing the process. Great lesson.

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  18. Very useful article to help facilitate meetings. The sheets make it fun and can keep focus on business goals and content production. “The Core Model: Designing Inside Out for Better Results”

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  19. Very interesting. I think it would be even more valuable if you could try to publish this idea scientifically and then relate the work to other work done on this subject. It seems you have some empirical base to validate the benefits of the core page model. This is something I urged Are to work on back in 2007-2008 when discussing the model ;)

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  20. Great article about Web interface Design

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  21. Great reading!

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  22. An excellent article, great subject, fantastic approach, thank you.
    However, paraphrasing Napoleon, all good web crafting theory will go awry when faced with The Marketing Department.

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  23. Amazing method. Really looking forward to incorporating this into our process. One question: do you use the core model alongside, or instead of, other content strategy activities (ie. content inventory, content auditing, content modelling, information architecture)?

    Many thanks Ida!!

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  24. awesome article for discusion :) - Harga Ban Mobil Bridgestune 20Ring

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  25. This looks like a really cool way to get stakeholders thinking about content goals rather than aesthetics. I’m going to look for a way to implement this with my team. Thanks!

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  26. awesome article thank you

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