That’s a great example Chris! The unfortunately reality of UX is that more often than not you don’t have the time/budget/access you need to really do robust user research. So being willing to roll up your sleeves and scrape what data you can is often the difference between good UX and bad UX. Even having just a few data points gives you something to properly prioritize content and features. Otherwise, it’s far too easy to jump right into concepting and fall in love with a feature set or design, and then that actually starts to drive the way you look at data down the road. That in turn, ultimately leads to your tactics driving the strategy instead of vice versa.