When you read, you filter text through your experiences and past conversations. You put words into context. You interpret. So how can we use typography to welcome readers and convince them to sit with us through this process? A List Apart alum Jason Santa Maria explains in this excerpt from Chapter 1 of On Web Typography, his new book from A Book Apart.
More from A List Apart
Brandon Gregory discusses designing for conversions, which allows products to reach their targets and serve the right people.
Designer Eric Bailey makes a case for leaving key accessibility features to the browser to ensure the most accessible experience.
There is a watershed moment approaching for personalization design. And chances are you’ve been doing it already, quietly.
Why structured content is now necessary to ensure the accuracy and integrity of your content across the evolving digital landscape
How focusing on interaction modes can bring dark patterns into the light and help you deliver a better user experience.
In this excerpt from Progressive Web Apps, Jason Grigsby covers the business case for going PWA.
In this installment of our “From URL to Interactive” series, Greg Whitworth explains how cascading actually works, and then some.