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Issue № 411

Lessons in user-centered thinking.

The Core Model: Designing Inside Out for Better Results

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We’ve all fallen into territorial arguments about what content belongs on a site’s homepage. It’s the most important part of your website, after all—or is it? Ida Aalen shows us how to circumvent these turf wars with the Core Model approach, starting with a workshop to get everyone on the same page about what really counts as important—to your users. By identifying the core elements of your website as a team, you’ll make those smaller decisions about page design and content placement a lot faster, and without getting political about it.

From Empathy to Advocacy

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As designers, we’ve devoted considerable attention to the concept of empathy. But how do we ensure that empathy for our users translates into actionable steps that then guide our design decisions and behaviors? Lyle Mullican explores how we can go beyond listening to our users, and start advocating on their behalf.

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