Author

Eileen Webb

Eileen Webb is a content strategist and cofounder of webmeadow, a firm that helps progressive organizations develop content and technology strategies to make the world a better place. She is also a content strategy workshop facilitator. Her background is in server-side coding and being that odd person who translates between the marketing and development teams. Her Twitter feed is equal parts content strategy and pictures of poultry.

Also from this author

Evaluating Ideas

Your team came up with all those great ideas for the website, but how do you sort through them all and decide what to include? Eileen Webb shares her framework for evaluating ideas and encouraging teams to focus on the ideas that actually meet their goals.

Love Your CMS. (No, Really!)

Content Management Systems—can’t live with ’em, can’t live without ’em! If selecting and configuring the best CMS for your team’s needs leaves you feeling adrift, worry not. ALA: On Air returns on August 25 with a group of practiced professionals who will take you through customization, traditional versus “headless” CMSes, design, backend UX, and more.

Content Modeling Phases

Your content model is great, but it's not a magical solution all by itself. Eileen Webb walks us through the phases of content modeling that will help your content projects succeed.

Prioritizing Structure in Web Content Projects

New content projects present a classic chicken-and-egg problem: should we start with the words, or focus on the structure they’ll take? There are benefits and challenges either way, but Eileen Webb has recently become a believer that starting with structure creates a better workflow for developers, designers and content creators alike.

Show Your Work: Demonstrating Progress on Your Projects

I’ve been thinking a lot lately about how actual progress on a project doesn’t always match the impression of progress—sometimes a lot of code has changed but nothing looks very different, while other times a small change in code gives the sense that the whole project has moved leaps and bounds.

Training the CMS

Launching a site powered by lovingly crafted content models is a joy. But what happens in the weeks that follow, as authors start entering new content into the CMS? If you want to keep your well-structured content intact and on strategy, a training PDF won’t cut it. Let Eileen Webb show you what will: getting editorial guidelines where your authors need them most—in the CMS itself.