Designing for Conversions

Quantifying the success of creative work may not be easy for designers and developers, but for many clients, it’s a necessity. Through tools like A/B testing and conversion rates, formerly nebulous qualities like user satisfaction can take on clear measures of success. Developer Brandon Gregory provides an overview of these and other tools, and discusses the benefits of designing for conversions, which allows products to reach their targets and serve the right people.

The Right Way to Select Technology, An Excerpt

Using the same methods UX designers use to build great products can actually improve the process of selecting technology for the enterprise. Tony Byrne and Jarrod Gingras help you capture requirements that don’t suck in this excerpt of Chapter 4 of their new book, The Right Way to Select Technology, available now from Rosenfeld Media.

Considering Open Source Licenses

Open source projects promise to speed your product delivery with virtually no cost. But different licenses for projects can impact your own work in significant ways. Phillip Ikuvbogie wants to help you learn the differences between popular open source licenses and how you can incorporate open source projects effectively.

Conducting the Technical Interview

Hiring for technical roles can be unnerving. Does your interview plan cover the vital questions? Have you clearly defined the role? Will you recognize the right candidate? Brandon Gregory shares experiences and tips to help you make the right hiring decision.

Long-Term Design: Rewriting the Design Sales Pitch

Hyping the latest, greatest, flashiest design options may be fun and attention-grabbing, but it doesn’t always serve your bottom line. Author Jarrod Drysdale says instead of constantly pitching new products to new customers, consider standing behind your original great designs and pitch ongoing support and design evolution to your existing clients.

Guerrilla Innovation

If you don’t work at a place like Google or 3M—companies celebrated for rewarding innovation—don’t despair. You can still push new ideas through, see them gain traction, and watch your company evolve for the better. You just need to be smart about your tactics. Janice Gervais has some advice on how to practice effective guerrilla innovation.

The Imbalance of Culture Fit

Part of getting to a better place in the new year is recognizing where we have sway, and going past our own discomfort to create positive change in ourselves and in the world. Those of us who have a role in the hiring process can do better by thinking critically about culture fit. Matt Griffin challenges us to consider whether it actually creates the kind of team that’s the best for the enterprise, or mostly serves to make us comfortable by surrounding us with people largely like ourselves in ways that aren’t relevant to the business.

Demystifying Public Speaking

We’re an industry of ideas—ideas that feed our interests and enhance our work. Each perspective is a potential catalyst for growth. In this excerpt from Demystifying Public Speaking, Lara Hogan tells us why and how to give public speaking a try.

The Coming Revolution in Email Design

Email isn’t just evolving—it’s staging a coup. More and more designers are coming up with exciting new ways of bringing effects like animation and interactivity to the humble inbox. Crucially, for the first time, email client vendors like Microsoft and Google are listening to concerns voiced by email professionals. The web is leaking into the inbox, writes Jason Rodriguez. Don’t get left behind.