A List Apart

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Topic: Business

  • Looking Outside

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    Partners in a small, close leadership team—such as in a family business—often know each other’s minds very well, and agree on most things. That’s great to keep things running smoothly (though sometimes there’s awkwardness when business disagreements intrude on home life). On the other hand, it can also lead to stagnation. Rachel Andrew is finding that an outsider’s perspective can help when partners can’t quite see eye to eye—or when they agree too much.

  • Stopping the Infighting About Digital Standards

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    Organizations that struggle with their digital presence often do so because they haven’t established proper governance. But good governance is worth pursuing: clear policies and processes can answer questions, empower teams, and enable web strategies to shine. In this excerpt from Chapter 5 of Managing Chaos, Lisa Welchman explains the importance of digital standards—what they are, why they matter for governance, and how to start documenting them for your stakeholders.

  • The Love You Make

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    What’s the best way to present your work on the web? It’s not just about your portfolio pieces—it’s also about cultivating your voice. Jeffrey Zeldman explains the importance of speaking and writing publicly as you build your online presence.

  • The Challenge for the Tiny Global Business

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    Long ago, a company had to grow to a certain size before it could embark on international trade. With digital goods, that’s no longer so. Learning all the applicable laws and taxes can be daunting, but that’s what allows the small business owner to stay independent as an exporter.

  • The Ways We’ve Changed—and Stayed the Same

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    A perusal of the article titles in the seasonal magazine 24 ways shows how the things we’ve needed to learn and keep up with have changed since 2005. Amid all this change, one thing that remains evergreen is the generosity of web people in sharing their knowledge.

  • Pricing the Web

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    If you plan to bill your clients, you need a method for putting a price on what you do. The variables are always money, time, and scope of work, but the way they relate to each other can bring different client motivations to the foreground and fit different agency needs.

  • Cultivating the Next Generation of Web Professionals

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    One of the most meaningful and lasting ways we can impact the future of the web is through the values and attitudes we instill in the next generation of web workers. Through informal mentoring, classroom outreach, internships, and more, we can offer support and opportunities to those new to digital professions. Georgy Cohen suggests practical ways to connect with students and welcome them wholeheartedly into the web community.

  • UX for the Enterprise

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    Enterprise UX often involves navigating cumbersome processes, ancient technology, and clients skeptical of design’s value. Yet Fortune 500 companies are often the ones most in need of well-designed internal tools. Jordan Koschei takes us through common problems lurking in global organizations—and how we can improve people’s lives by giving internal tools the same attention as consumer interfaces.

  • Help! My Portfolio Sucks

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    What if a lot of your past work reflects times when you satisfied the client, but couldn’t sell them on your best ideas? How do you build a portfolio out of choices you wouldn’t have made? Our very own Jeffrey Zeldman answers your toughest career questions.

  • Before You Hire Designers

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    If you’re thinking of working with a designer for your next web project and aren’t sure where to begin, Mike Monteiro has you covered. His new book, You’re My Favorite Client, walks you through the entire process of finding, hiring, and working with a designer from a manager’s perspective. In this excerpt from Chapter 2, Mike lays out the first steps for figuring out just what kind of designer you need in the first place—and how you’ll find the right candidates for the job.

  • Client Education and Post-Launch Success

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    Our jobs don’t end when we flip the switch at launch. It’s our responsibility, in fact, to follow through and make sure the tools we build are used to their fullest potential—by taking the time to educate and train our clients. Drew Thomas demonstrates how teaching our clients to understand, wield, and embrace their new websites and digital strategies makes good business sense for everyone involved.

  • Getting to the Action

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    Was that conference worth it? There were smart tips and awesome people. Should you buy a ticket this year? For a freelancer or small business, it can be a significant expense. Wouldn’t it be great to know if the investment in time and money is likely to move the business forward?

  • Dependence Day: The Power and Peril of Third-Party Solutions

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    “Third party or DIY?” It’s a question we’ve all faced—but do you know how to answer it? Scott Fennell walks you through a better decision-making process for determining whether to stay in-house or look beyond your walls. Hint: it’s all about assessing the risks and opportunities on both sides.

  • Being Profitable

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    So you own a business. It’s the best job you’ve ever had, and it will be forever—as long as the business stays viable. That means understanding when it’s profitable, and when you may have to make some adjustments. Don’t worry—it doesn’t require an accounting degree and it won’t turn you into a greedy industrialist.

  • I Don’t Like It

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    The most dreaded of all design feedback is the peremptory, “I don’t like it.” Rather than slinking back to the drawing board, it’s important to get clarity on what the client is reacting to. Guiding this conversation can turn a show-stopper into a mutual win.

  • Structuring a New Collaborative Culture

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    Collaboration is crucial in creative ventures, yet building a culture that allows it to flourish can be tricky—particularly in traditional, hierarchically minded organizations. But with a little tweaking, any space has the potential to become a hotbed of connected thinking. As Rosie Manning learned recently, true collaboration thrives in an environment built on trust, openness, and flexibility.

  • Lessons Learned by Being the Client

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    Great ongoing business relationships are good for both sides. But often developers aren’t in tune with their client’s day-to-day business needs and where their work fits in. And clients’ focus on immediate practicalities can make the developer’s work stressful and unsatisfying. Well, what better way to learn about the needs of the other than by becoming the other?

  • Prototyping Your Workflow

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    Atomic design. HTML wireframes. Style tiles. We’re all trying to adapt our processes, deliverables, and techniques to meet the challenges of the fast-moving, multi-device web. But replacing your workflow in one fell swoop is probably impossible—and who’s to say someone else’s guidelines will work for your team, anyway? Learn how Mark Llobrera’s team let go of the idea of the perfect workflow, and embraced a more iterative approach to process change instead.

  • Living up to Your (Business) Ideals

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    We all want to do work that matches our values—that lets us live up to our ideals for the world. But we also want to keep the lights on, make payroll, and maybe even grow. How can we design our agencies, studios, or freelance businesses to do both? Geoff DiMasi says the answer is in establishing a vision for your work, and directly tying that vision to the way you evaluate prospective clients and projects—and he’s here to help you get started.

  • My Life with Email

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    Does your inbox constantly beg for attention? Do you suffer from always-on inbox anxiety? Email can easily take over your life—especially if you’re running a business. If that’s happening, it’s time to get serious about controlling the firehose of asynchronous communication.