UX in the Age of Personalization

There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy” targeted ad. According to Colin Eagan, fixing that model requires the same paradigm shift we’ve used to tackle other challenges in our field. In this piece, he takes a detailed look at the UX practitioner’s emerging role in personalization design: from influencing technology selection, to data modeling, to page-level implementation. It’s now 2019, and the timing couldn’t be better.

Writing for Designers

Words matter. Even in something as banal as a form, the words we choose can determine what someone does and what they fail to do. In this excerpt from Writing for Designers, Scott Kubie explains the purpose of prose in a design and why we need to be more intentional with how we use words.

The Cult of the Complex

’Tis a gift to be simple. ALA’s Zeldman bemoans our industry’s current fetish for the needlessly complicated over the straightforward. Escape the cult of the complex! Get back to improving lives, one interaction at a time.

Priority Guides: A Content-First Alternative to Wireframes

The sirens’ song of wireframe visuals has been the thorn in the side of many a design project. With potential to undermine user-centricity, reduce team engagement, and limit creativity when it’s most needed, wireframes can bite the unwary. In this article, Heleen van Nues and Lennart Overkamp discuss an alternative that’s far more in tune with today’s content-first, responsive design ethos, whether used as a direct replacement or to help tame wireframes’ wilder side early in a project’s life.

Planning for Everything

Time taken to reflect, whether in the shower or conference room, gives us opportunities to learn from our successes and our failures. Peter Morville emphasizes the importance of reflecting in this excerpt from Chapter 7 of his new book, Planning for Everything.

Meeting Design

Good meetings stick with you and ultimately lead to better outcomes. Find out how to make your meetings more memorable in this excerpt from Kevin Hoffman’s new book: Meeting Design.

Owning the Role of the Front-End Developer

“The modern developer can’t hide behind a keyboard and expect the rest of the team to handle all of the important decisions that define our workflow,” writes front-end developer Ronald Méndez. Drawing on his decade of experience, he shares advice for going beyond code, sharing ideas, and fighting for a seat at the table.

Feedback That Gives Focus

As creative professionals, we might see ourselves as the hero of our work’s story. But this can make feedback—an inevitable part of our work—seem like the villain. Learn how to reframe your relationship to your biggest nemesis. Make feedback your trusted sidekick instead.

Project Management for Humans

Staffing teams can feel a bit like a game of Tetris, but don’t forget your teams are human beings. They have interests, strengths, and qualities that should be considered above their availability.

Conducting the Technical Interview

Hiring for technical roles can be unnerving. Does your interview plan cover the vital questions? Have you clearly defined the role? Will you recognize the right candidate? Brandon Gregory shares experiences and tips to help you make the right hiring decision.