So begins one of the briefest yet most fully packed little articles I have encountered in a good while. If you’re familiar with concepts like “progressive disclosure” in web and mobile application design, Progressive Reduction will feel comfortably familiar. Yet it is also new, in that smack-yourself-in-the-forehead way great ideas have of making you wonder why you didn’t think of them yourself.
Even if you are already practicing some of these ideas in your design work, you may not have articulated them or put them together quite the way these folks have. The notion of “Experience Decay” alone is worth the price of admission.