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Designing for Conversions

Quantifying the success of creative work may not be easy for designers and developers, but for many clients, it’s a necessity. Through tools like A/B testing and conversion rates, formerly nebulous qualities like user satisfaction can take on clear measures of success. Developer Brandon Gregory provides an overview of these and other tools, and discusses the benefits of designing for conversions, which allows products to reach their targets and serve the right people.

From URL to Interactive

When we think about it, our whole industry depends on our faith in a handful of “black boxes” few of us fully understand: browsers. We hand over our HTML, CSS, JavaScript, cross our fingers, and hope they render the experience we have in our heads. But knowing how they work can really get you out of a jam when things go wrong. That’s why we’ve assembled a handful of incredibly knowledgeable authors to take us under the hood in this four-part series. Join us on this trip across the web, into the often foggy valley between code and experience.

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