We all want our websites to be fast. We optimize images, create CSS sprites, use CDNs, cache aggressively, and gzip and minimize static content. We use every trick in the book.
But we can still do more. If we want faster outcomes, we have to think differently. What if, instead of leaving our users to stare at a spinning wheel, waiting for content to be delivered, we could predict where they wanted to go next? What if we could have that content ready for them before they even ask for it?
We tend to see the web as a reactive model, where every action causes a reaction. Users click, then we take them to a new page. They click again, and we open another page. But we can do better. We can be proactive with prebrowsing.
The three big techniques#section1
Steve Souders coined the term prebrowsing (from predictive browsing) in one of his articles late last year. Prebrowsing is all about anticipating where users want to go and preparing the content ahead of time. It’s a big step toward a faster and less visible internet.
Browsers can analyze patterns to predict where users are going to go next, and start DNS resolution and TCP handshakes as soon as users hover over links. But to get the most out of these improvements, we can enable prebrowsing on our web pages, with three techniques at our disposal:
- DNS prefetching
- Resource prefetching
Now let’s dive into each of these separately.
Whenever we know our users are likely to request a resource from a different domain than our site, we can use DNS prefetching to warm the machinery for opening the new URL. The browser can pre-resolve the DNS for the new domain ahead of time, saving several milliseconds when the user actually requests it. We are anticipating, and preparing for an action.
dns-prefetch directive in the
head section of our page:
<link rel="dns-prefetch" href="http://cdn.example.com">
Doing this informs the browser of the existence of the new domain, and it will combine this hint with its own pre-resolution algorithm to start a DNS resolution as soon as possible. The entire process will be faster for the user, since we are shaving off the time for DNS resolution from the operation. (Note that browsers do not guarantee that DNS resolution will occur ahead of time; they simply use our hint as a signal for their own internal pre-resolution algorithm.)
But exactly how much faster will pre-resolving the DNS make things? In your Chrome browser, open chrome://histograms/DNS and search for DNS.PrefetchResolution. You’ll see a table like this:
This histogram shows my personal distribution of latencies for DNS prefetch requests. On my computer, for 335 samples, the average time is 88 milliseconds, with a median of approximately 60 milliseconds. Shaving 88 milliseconds off every request our website makes to an external domain? That’s something to celebrate.
But what happens if the user never clicks the button to access the cdn.example.com domain? Aren’t we pre-resolving a domain in vain? We are, but luckily for us, DNS prefetching is a very low-cost operation; the browser will need to send only a few hundred bytes over the network, so the risk incurred by a preemptive DNS lookup is very low. That being said, don’t go overboard when using this feature; prefetch only domains that you are confident the user will access, and let the browser handle the rest.
Look for situations that might be good candidates to introduce DNS prefetching on your site:
- Resources on different domains hidden behind 301 redirects
- Resources for analytics and social sharing (which usually come from different domains)
DNS prefetching is currently supported on IE11, Chrome, Chrome Mobile, Safari, Firefox, and Firefox Mobile, which makes this feature widespread among current browsers. Browsers that don’t currently support DNS prefetching will simply ignore the hint, and DNS resolution will happen in a regular fashion.
We can go a little bit further and predict that our users will open a specific page in our own site. If we know some of the critical resources used by this page, we can instruct the browser to prefetch them ahead of time:
<link rel="prefetch" href="http://cdn.example.com/library.js">
The browser will use this instruction to prefetch the indicated resources and store them on the local cache. This way, as soon as the resources are actually needed, the browser will have them ready to serve.
Unlike DNS prefetching, resource prefetching is a more expensive operation; be mindful of how and when to use it. Prefetching resources can speed up our websites in ways we would never get by merely prefetching new domains—but if we abuse it, our users will pay for the unused overhead.
Let’s take a look at the average response size of some of the most popular resources on a web page, courtesy of the HTTP Archive:
On average, prefetching a script file (like we are doing on the example above) will cause 16kB to be transmitted over the network (without including the size of the request itself). This means that we will save 16kB of downloading time from the process, plus server response time, which is amazing—provided it’s later accessed by the user. If the user never accesses the file, we actually made the entire workflow slower by introducing an unnecessary delay.
Here are some situations where, due to the likelihood of the user visiting a specific page, you can prefetch resources ahead of time:
- On a login page, since users are usually redirected to a welcome or dashboard page after logging in
- On each page of a linear questionnaire or survey workflow, where users are visiting subsequent pages in a specific order
- On a multi-step animation, since you know ahead of time which images are needed on subsequent scenes
What about going even further and asking for an entire page? Let’s say we are absolutely sure that our users are going to visit the about.html page in our site. We can give the browser a hint:
<link rel="prerender" href="http://example.com/about.html">
This time the browser will download and render the page in the background ahead of time, and have it ready for the user as soon as they ask for it. The transition from the current page to the prerendered one would be instantaneous.
Needless to say, prerendering is the most risky and costly of these three techniques. Misusing it can cause major bandwidth waste—especially harmful for users on mobile devices. To illustrate this, let’s take a look at this chart, also courtesy of the HTTP Archive:
In June of this year, the average number of requests to render a web page was 96, with a total size of 1,808kB. So if your user ends up accessing your prerendered page, then you’ve hit the jackpot: you’ll save the time of downloading almost 2,000kB, plus server response time. But if you’re wrong and your user never accesses the prerendered page, you’ll make them pay a very high cost.
When deciding whether to prerender entire pages ahead of time, consider that Google prerenders the top results on its search page, and Chrome prerenders pages based on the historical navigation patterns of users. Using the same principle, you can detect common usage patterns and prerender target pages accordingly. You can also use it, just like resource prefetching, on questionnaires or surveys where you know users will complete the workflow in a particular order.
At this time, prerendering is only supported on IE11, Chrome, and Chrome Mobile. Neither Firefox nor Safari have added support for this technique yet. (And as with resource prefetching, you can check prebrowsing.com to test whether this technique is supported in your browser.)
A final word#section5
Sites like Google and Bing are using these techniques extensively to make search instant for their users. Now it’s time for us to go back to our own sites and take another look. Can we make our experiences better and faster with prefetching and prerendering?
Browsers are already working behind the scenes, looking for patterns in our sites to make navigation as fast as possible. Prebrowsing builds on that: we can combine the insight we have on our own pages with further analysis of user patterns. By helping browsers do a better job, we speed up and improve the experience for our users.