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That Pixel Design is so Hot Right Now

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There’s a certain comfort, and often inherent cool, in things categorized as “retro.” A ’69 Ford Mustang. A greaser pompadour. Betty White. Pixel design.

It’s no secret that pixel art is experiencing a resurgence in the digital form by way of video games like Mojang’s Minecraft and Superbrothers’ Sword & Sworcery. The latter game afforded me some inspiration; from what I was seeing online, the style of pixel art it brought to the masses—and popularized in the tangible realm by artists like Michael Myers from drawsgood—increasingly defined the style, and constraints, pixel art was created under. “Ever wonder what the Star Wars characters would look like pixelized?” Elongated single-pixel limbs, very stylized body shape. “[x designer] shows us what The Avengers would look like in pixel form!” Elongated single-pixel limbs, very stylized body shape.

This got me to thinking of the varied styles and creations of pixel desktop icons from the mid ’90s. During that timeframe, customizing your Mac’s interface was easy and open, and doing so spoke as much to personalization as it did to thumbing your nose at the beige PC towers that defined the norm. While control panels such as Kaleidoscope quickly skinned your entire UI with a single click, some of us dove into desktop iconography, crafting pixel-based mini-mosaics under ridiculous constraints: 256 colors on a 32×32 grid, made in the resource editing app ResEdit.

The lost medium of pixel art

If you’re under 30, you’re likely unaware of, or have very finite exposure to, the origins of pixel-based desktop icon design.

ResEdit itself was rudimentary, yet incredibly robust. Last officially released by Apple in 1994, it was primarily a tool for developers to create and edit resources in the resource fork architecture Macs used to rely on. One such resource, “ICON,” was our focus. Pixel by pixel, we employed common practices as the means to incredibly disparate stylistic ends:

  • Manually dithering via finite tonal variations to simulate depth
  • Stacking pixel units of a shape’s outline conservatively, to avoid “jaggies” and smooth edges
  • Faux anti-aliasing of harsh edges via the six available non-alpha-transparent grey swatches

From system-level icons to household objects to movie characters to original creations, a varied community of creators crafted downloadable icons that graced the desktops of millions of users the world over.

With time, nostalgia and grey hairs increase in tandem. To the former, I had a thought: get the band back together.

Eight icon examples from the 1990s
1990s desktop icons at scale, and zoomed 400 percent. From left to right, by: Mathew Halpern, Justin Dauer, How Bowers, Brian Brasher, Gedeon Maheux, Ian Harrington, Søren Karstensen, Ilona Melis.

In a world where icons were king…

And lo, this is how The Dead Pixel Society came into being: a global collection of ’90s-era icon designers, reunited. We agreed on the general idea for what we wanted to accomplish pretty quickly: to create under the same archaic constraints. But what was our theme? A specific movie or TV show? Too limiting for all participants’ tastes. Finally, considering our “retro medium,” we arrived at an ultimate thought: what if we had still been designing icons all these years, and our tools had never evolved? What would those icons look like? This evolved into a mission statement:

We as The Dead Pixel Society honor the humble pixel with icon creations we would have done had we continued designing these past 18 years, under the exact same archaic constraints: 256 colors, pixel-by-pixel, on a 32×32 canvas.

Today, the first Dead Pixel Society collaborative gallery is complete and live, netting out at 72,704 pixels over 71 icons from 12 icon artists in three countries, created over the span of 90 days.

Eight icon examples from 2014
2014 Dead Pixel Society icons at scale, and zoomed 400 percent. From left to right, by: Mathew Halpern, Justin Dauer, How Bowers, Brian Brasher, Gedeon Maheux, Ian Harrington, Søren Karstensen, Ilona Melis.

These icons aren’t just imitations—they’re a designer’s interpretation of the subject matter. Anyone can ⌘-C / ⌘-V a JPG into Photoshop, switch the color mode to Indexed, and call it a day. Free-handing original subject matter—or externally referencing source material—evolves the process from replication into illustration. Take Mathew Halpern’s “Grumpy Cat” icon, for example. His mastery of the medium is best appreciated via this speed art video, and gives a sense of how insanely iterative pixel-icon design is:

Sharpen your pencil tool and join us

The first Dead Pixel Society project was a litmus test: “Is this possible?” Can this finite group of icon designers come together, create new icons under near 20-year-old constraints, hit a deadline, and do good work—all in their spare time? It could have very much failed.

Instead, they focused, shook off the rust, and—via Photoshop’s “Mac OS” color palette—once again crafted pure pixel perfection. Within a couple hours of launch, Apple icon designer Louie Mantia created a pixel version of his Garage Band icon. Tweets came in from around the world with dedications, creations, and the echoing of a desire to submit to the gallery.

Which brings me to the next Dead Pixel Society collaboration (DPS2: Electric Pixealoo): “Versus.” That’s where you come in. For this theme, we’re opening the doors to new designers, and exploring multiple versions of a single icon. For example, how would my take on a Steve Jobs icon look versus Gedeon Maheux’s? (Spoiler: mine would be shittier).

It takes some time getting adjusted to what you’re quite literally boxed into, so now’s the time to start acclimating to pixel claustrophobia. If you’re a seasoned pixel artist, the finite color palette and size constraints could prove an interesting challenge. Perhaps you’re a vector-focused icon designer; switching from bezels and paths to manual dithering and faux anti-aliasing may tickle your fancy.

For more background to it all (spoken with silky-smooth voices, no less), direct your ears to The Big Web Show No. 121. While the contextual derivation of this iteration of pixel design is Grunge-era Mac desktop icons, the draw is the limitations—and blowing them out of the water. It’s about collaboration, and being humbled by the abilities of your peers.

Creative outlets and passion projects like The Dead Pixel Society help us avoid burnout. They energize and refuel us. As we formalize round two, we would love to have you be part of it.

About the Author

Justin Dauer

Justin is a multi-faceted, multi-pierced, multi-tattooed designer, author, and speaker. He wrote the celebrated book Creative Culture, speaks internationally on culture and design, and is the Vice President of Human-Centered Design and Development at bswift. With Josef Müller-Brockmann and user advocacy claiming equal parts of his creative heart since graduating The School of the Art Institute of Chicago, he’s immersed himself in tangible and digital media over the past 20 years.

As a perpetual student of design, observation, and creative process, Justin builds teams and cultivates cultures around the perspectives and skill sets we already use daily in our work: empathy, objectivity, and creativity.

10 Reader Comments

  1. @Katrina Phase 2 is currently under development / formalization, so there’s no hard submission process just yet. Once we’ve hit that point (likely in the New Year / Spring), we’ll make sure exactly how to participate is broadcast on all currently known social channels. Looking forward to your creations!

  2. Did not expect to see an article mentioning pixel icon design, let alone ResEdit, in 2014. Much love for Mr. Dauer’s work, all the way back from those good old days.

  3. Great info, growing up when the first games where getting developed I have a soft spot for pixel art. My favourite pixel design artists are Ala from Zürich, Switzerland, they do some incredible work

  4. Awesome! I’m currently working on a game project that this might suit really well. Not sure if I will be creating the final artwork myself, but will let you know if I do.

  5. @andiio @Chris Thanks very much for the linkage and info!

    Tomorrow the 27th throughout the day we’ll be releasing new Thanksgiving-themed designs via the Twitters (@RIPixelSociety) under the hashtag #PixelParade. Have a look!

  6. Pixel Art is a classic stuff. Early smash-hit games were developed on this. We are working on an animation project where this might come in handy. Thanks again for this old school but useful post.

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