For years, we’ve told clients to serve the same content to every platform. We explained that Responsive Web Design allows content to squish itself into any container. Is it any wonder, then, that the belief has slowly grown that RWD can act as a substitute for actual content strategy?
ENIAC, the world’s first programmable digital computer, was completed in 1944. Today, more people have access to mobile phones than have access to toilets. There are more mobile internet users in the developing world than in the developed world.
It took just seventy years to get from a device the size of a two-story building to a device that fits in your pocket.
We’re witnessing one of the latest waves of technological disruption, as mobile devices put access to the internet in the hands of people who previously never had that power.
Arguing for “separation of content from presentation” implies a neat division between the two. The reality, of course, is that content and form, structure and style, can never be fully separated. Anyone who’s ever written a document and played around to see the impact of different fonts, heading weights, and whitespace on the way the writing flows knows this is true. Anyone who’s ever squinted at HTML code, trying to parse text from tags, knows it too.
Seems like user-centered design just isn’t all it’s cracked up to be.
We’re told that user-centered design is limiting and we need to look beyond it. It’s just not good enough, because it doesn’t consider all the variables involved. Jared Spool tells us that user-centered design never worked. Even Donald Norman weighs in to discuss ways that human-centered design may be considered harmful.
How do you know if you’re doing a good job? There’s always an external way to measure quality—being prepared, attending to the details, listening to the collective wisdom about what it means to do good work. Give a crap about the little things, and you’re good.
What about doing a great job? There’s no checklist, no guidelines that will get you there. Being great means being vulnerable; not giving a fuck about what other people think. It’s harder than it sounds.
You have five minutes while waiting for a friend to meet you for lunch, so you find yourself shopping for a new pair of shoes. When your friend arrives, you put the phone away, but leave the web page open to help you remember what you found when you get home.