Implement personalized digital experiences that are intentional, ethical, and technologically sound.
These days, content models have to serve a variety of delivery channels, each more outlandish than the last. But why do many content models still look more like design systems rather than reflecting structured data? Mike Wills takes us on a personal journey as he examines his own past experiences and invites us to conceive content models that articulate meaning and group related content together for use on any channel.
In this excerpt from Voice Content and Usability, author Preston So talks about the messy, primordial nature of human speech and challenges with programming computers to deal with these complexities.
Those immersive experiences are so hot right now, as new tools and frameworks help our designs and code transcend the web. But fresh tech doesn’t mean our content is ready for extended and mixed-reality prime time. Preston So shows us how to recast our fixed web content in more immersive ways—to create exciting new experiences and prepare our sites for an unpredictable future.
Your website reaches the whole world. Which makes the whole world, potentially, your marketplace. But translating your content into other languages may not be enough. Putri Hapsari explains how to effectively use your site to gain new markets in different cultures.
You may not realize it, but your site might be actively discouraging user engagement because your content models are shaped by bias. Daniel Carter and Carra Martinez are here to help you to understand this phenomena and the steps you can take to address it.
We’ve all been there: a client or coworker shows you something they’ve worked on for hours or weeks, and your brain screams because their idea sucks. Author Ksenia Cheinman shows how the right conversational framework can help you navigate these all-too-frequent design interactions.
It’s an important time to be in voice design, but it’s not without its own challenges. Content in voice-driven interfaces can vary wildly from that of traditional websites, which might leave many of us wondering about our existing approaches to usability testing. Preston So not only shows us how to reframe these challenges into opportunities, but as advantages for the medium itself.
In this excerpt from Writing Is Designing, Michael J. Metts and Andy Welfle discuss critical accessibility considerations for content authors, including reading order, references to additional content, and instructions.
Vulnerability and transparency are strengths masquerading as weaknesses. Together, they create empowering and meaningful content that can deeply engage your users, transcending mere conversion to build lifelong customer loyalty. Travis McKnight shows how to turn even your company’s worst problems and mistakes into powerful content strategies.