Implement personalized digital experiences that are intentional, ethical, and technologically sound.
Content strategy for desktop, mobile, and beyond. Copy as interface. Building trust through better writing and honest communication. Working with, and in some cases building your own, content management systems. Designing for readers. Web narratives and design as content. Crafting content-focused digital products and brands.
A Content Model Is Not a Design System
These days, content models have to serve a variety of delivery channels, each more outlandish than the last. But why do many content models still look more like design systems rather than reflecting structured data? Mike Wills takes us on a personal journey as he examines his own past experiences and invites us to conceive content models that articulate meaning and group related content together for use on any channel.
Voice Content and Usability
In this excerpt from Voice Content and Usability, author Preston So talks about the messy, primordial nature of human speech and challenges with programming computers to deal with these complexities.
Immersive Content Strategy
Those immersive experiences are so hot right now, as new tools and frameworks help our designs and code transcend the web. But fresh tech doesn’t mean our content is ready for extended and mixed-reality prime time. Preston So shows us how to recast our fixed web content in more immersive ways—to create exciting new experiences and prepare our sites for an unpredictable future.
Do You Need to Localize Your Website?
Your website reaches the whole world. Which makes the whole world, potentially, your marketplace. But translating your content into other languages may not be enough. Putri Hapsari explains how to effectively use your site to gain new markets in different cultures.
Designing Inclusive Content Models
You may not realize it, but your site might be actively discouraging user engagement because your content models are shaped by bias. Daniel Carter and Carra Martinez are here to help you to understand this phenomena and the steps you can take to address it.
Navigating the Awkward: A Framework for Design Conversations
We’ve all been there: a client or coworker shows you something they’ve worked on for hours or weeks, and your brain screams because their idea sucks. Author Ksenia Cheinman shows how the right conversational framework can help you navigate these all-too-frequent design interactions.
Usability Testing for Voice Content
It’s an important time to be in voice design, but it’s not without its own challenges. Content in voice-driven interfaces can vary wildly from that of traditional websites, which might leave many of us wondering about our existing approaches to usability testing. Preston So not only shows us how to reframe these challenges into opportunities, but as advantages for the medium itself.
Standards for Writing Accessibly
In this excerpt from Writing Is Designing, Michael J. Metts and Andy Welfle discuss critical accessibility considerations for content authors, including reading order, references to additional content, and instructions.
The Untapped Power of Vulnerability & Transparency in Content Strategy
Vulnerability and transparency are strengths masquerading as weaknesses. Together, they create empowering and meaningful content that can deeply engage your users, transcending mere conversion to build lifelong customer loyalty. Travis McKnight shows how to turn even your company’s worst problems and mistakes into powerful content strategies.