A List Apart 4.0

From the crown of its cranium to the tips of its Ruby-slippered toes, A List Apart 4.0 is both old and new.

Helping Your Visitors: a State of Mind

Even the simplest website is harder to figure out than a catalog or magazine. We all know how to “use” a catalog: start at the front cover and keep turning the pages. But with every new site we visit, we have to “learn” how it works, how its “pages” turn, how to find what we’re looking for. Text that takes visitors’ needs into account can help guide them through the maze.

10 Tips on Writing the Living Web

Your information architecture is as smooth, clear, and inviting as a lake. Your design rocks. Your code works. But what keeps readers coming back is compelling writing that’s continually fresh and new. Updating daily content can challenge the most dedicated scribe or site owner. Mark Bernstein’s ten tips will help you keep the good words (and readers) coming.