Clients love to write copy. Well, they love to plan to write it, anyhow. On most web design projects, content is the last thing to be considered (and almost always the last thing to be delivered). We’ll spend hours, weeks, even months, doing user scenarios, site maps, wireframes, designs, schemas, and specifications—but content? It’s a disrespected line item in a schedule: “final content delivered.” Pepi Ronalds proposes a solution to this constant cause of project delays.
“Got Milk?”, “Don’t leave home without it”, “Good to the last drop.” You know these taglines and the products associated with them. So what makes a great copy shot? Is there a formula? And can understanding advertising help us write better web copy?
How is it that the very foundation of the web, written text, has taken a strategic back seat to design? Bronwyn Jones argues that great web design is not possible without the design of words.
Intelligent web content is the literature of our time. Amber Simmons argues that conventional approaches have starved the life out of web writing.
A designer formats and places text. Technically, the job ends there. But some designers go further, sharpening their clients’ content to grab and focus user attention. In so doing, they create more effective sites—and gain an advantage over other designers. Drawing on decades of copywriter lore, Shaun Crowley discusses seduction by headline and other principles of writing that sells.
Everyone has one. No one likes to talk about it. No, not that. It’s your About page, and it needs a little love. ALA’s Erin Kissane guides you through a beautiful journey of self-discovery.
Bloggers and copywriters take heed: it takes more than daily publication to build relationships. Amber Simmons provides advice on engaging readers and keeping them coming back.
You know all that copy that goes around your forms and in your confirmation e-mails? Who’s writing it? Derek Powazek explains why it’s important for user-interface designers to sharpen up their writing skills.
You’ve seen them around the web, these zombie sentences. They’re not hard to recognize: syntax slack and drooling, clauses empty of everything but a terrible hunger for human brains. Here’s how to fight back.
From the crown of its cranium to the tips of its Ruby-slippered toes, A List Apart 4.0 is both old and new.