In April 2007, A List Apart and An Event Apart conducted a survey of people who make websites. Close to 33,000 web professionals answered the survey’s 37 questions, providing the first data ever collected on the business of web design and development as practiced in the U.S. and worldwide.
33,000 responses is a lot of data. To make sense of it, An Event Apart commissioned statisticians Alan Brickman and Larry Yu to translate raw data into meaningful findings. Here we present what they found.
Like many aspects of web design itself, our research process took the form of a dialog and included multiple stages of discovery. Preliminary findings answered some questions and raised others requiring additional study. The more we unearthed, the deeper we dug.
The attached report shares everything we learned. We offer it freely to this community that has given us so much. For the curious, we also provide an “anonymized” version of the raw data. It contains every answer to every question by every respondent, excluding only personal information—no names, just the facts. Crunch it yourself and tell us what you find.
We did not learn everything we hoped to. Ambiguities in some parts of the survey yielded ambiguities in some data. After an analysis of the survey itself, we now possess detailed recommendations for improving future surveys.
The findings we present here have never been seen before, because until now, no one has ever conducted public research to learn the facts of our profession. This report is not the last word on web work; it is only the beginning of a long conversation. Read, reflect, and let us hear from you.
Note: This PDF has been tagged for accessibility, however the graphics representing the complex charts do not yet have equivalents. An updated document will be available soon.
The Raw Data
Crunch your own numbers. Anonymized raw data is provided in a variety of formats:
The Prize Winners
By random drawing, the following survey respondents have won prizes:
- Allison Klein, free ticket, An Event Apart design conference
- Scott Smith, 80 GB Apple iPod Classic
- Hannah Sheffield, An Event Apart jump drive
- Jon Petto, A List Apart T-shirt
Prizes were donated by A List Apart, An Event Apart, and Happy Cog Studios.