Author
Jeffrey MacIntyre
A personalization optimist and information-retrieval obsessive, Jeffrey MacIntyre is an independent consultant focused on shovel-ready solutions to personalized, automated, and simplified customer experiences. He writes Bucket List, a newsletter of tales from the trenches of his consultancy, Bucket Studio. He speaks widely on the IA for AI—the role of information science in shaping connected experiences—and he runs Bucket Brigade, a community especially for those who design such digital products and places.
Also from this author
Looking to tailor your product to individual users’ needs? In this article, Colin Eagan and Jeffrey MacIntyre walk you through their approach to aligning different stakeholders toward the common goal of personalized user experiences.
Implement personalized digital experiences that are intentional, ethical, and technologically sound.
Every website faces two key questions: 1. What content do we have at hand? 2. What content should we produce? Answering those questions is the domain of the content strategist. Alas, real content strategy gets as little respect today as information architecture did in 1995. MacIntyre defines the roles, tools, and value of this emerging user experience specialist.
