Jeffrey MacIntyre

Jeffrey MacIntyre is an independent consultant focused on “shovel-ready” solutions to personalized, automated, and simplified customer experiences. He is interested in the IA for AI: the role of information science in shaping connected experiences. Jeffrey runs 🪣 Bucket Brigade, the only community for those who design connected experiences. He also writes ✉️ Bucket List, a newsletter of tales from the trenches of his consultancy, 🎯 Bucket Studio.

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Content-tious Strategy

Every website faces two key questions: 1. What content do we have at hand? 2. What content should we produce? Answering those questions is the domain of the content strategist. Alas, real content strategy gets as little respect today as information architecture did in 1995. MacIntyre defines the roles, tools, and value of this emerging user experience specialist.