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The Core Model: Links and Resources

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My recent article on the core model was an attempt to sum up two things that I could go on about forever. The Norwegian Cancer Society (NCS) redesign project started in January 2012, and we’re still working together. The core model was created by Are Halland in 2006, and we’re still working on that too! In other words, there is a lot more to say both about that project and the model.

Putting the core model to use in your own project

The only thing you really need to use the core model is a pen and paper. To get started, download the core model worksheets (downloadable PDF) or check out three other examples from case studies using the core model.

There’ll also be two core model workshops held in the U.S. this year, one at the IA Summit and one at Confab Intensive.

Using the core model in the day-to-day editorial process

The article focused on using the core model in the design process, but you can also use the principles from the core model in your editorial process.

The editorial team behind the Norwegian Cancer Society is hands down the most impressive editorial team I have ever met. A team that actually reviews all of their content every three months? Unheard of! But these brilliant (and endearing) people get it done.

To learn more about how they work, check out this in-depth case study on content governance at the NCS and this recent interview about their editorial process. This presentation also has some more details about their content governance.

Form design and mobile-first success

Some of the results in the NCS case study are, to be honest, more about form design than the core model per se. Beate Sørum, previously digital fundraiser at the NCS, now independent, has written a three-part blog series about how we worked with digital fundraising at the NCS.

Also, check out our presentation with best practice advice for digital fundraisers presented at the Institute of Fundraising’s National Convention and this presentation from Responsive Day Out 2, focusing on the mobile results.

How the core model came about

The core model has similarities with several other approaches and deliverables, for instance page description diagrams, and you could look at the core model as just one variant of page description diagrams. I believe the difference is that the core model is more than a deliverable, it’s also an approach.

To learn more about the thinking behind the core model, you should definitely view Are Halland’s presentation from the IA Summit in 2007. Even 8 years later, it’s a true delight. It begins with the seven deadly sins of information architecture, which are, unfortunately, still relevant!

Even more questions?

The redesign of the Norwegian Cancer Society was a great team effort. If you have more questions about the NCS or the core model, do not hesitate to ask any of these wonderful people in the comments below, or on Twitter:

  • Beate Sørum, previously digital fundraiser at NCS, now independent: @BeateSorum
  • Marte Gråberg, web editor at the NCS: @MarteGraberg
  • Monica Solheim Slind, webmaster at the NCS: @SolheimSlind
  • Wilhelm Joys Andersen, front-end developer: @WilhelmJA
  • Thord Veseth Foss, graphic designer: @ThordFoss
  • Eirik Hafver Rønjum, content strategist: @EirikHafver
  • Are Halland, content strategist and creator of the core model: @AreGH

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