How do you define fun on the web? Fun means different things to different people. Debra Levin Gelman says that to create fun, we need to allow users to create, play, and explore. Learn how to help your client define fun, rank its importance on their site, and user test it to create a delightful experience, regardless of whether you’re designing for suits and ties or the sandbox crowd.
Topic: Graphic Design
Design Criticism and the Creative Process
In every design project, at some point we quit what we’re doing and share our unfinished work with colleagues or clients. This begs the question: Just what does the critique do for the design and the rest of the project? Do critiques really help and are they necessary? If so, how do we use their inconsistencies to improve our creative output? Cassie McDaniel explores how critiques can help us navigate complex processes and projects and collaborate effectively to create original and engaging work.
Art Direction and Design
Sure, your design’s composition is perfectly balanced, the typographical hierarchy works, and the contrast is bang on. But, when you step back and take a look, how does it make you feel? Does your design evoke the right emotion? Dan Mall explains the difference between art direction and design on the web and challenges us to do it again, this time with feeling.
Contrast is King
Being colorblind doesn’t mean not seeing color. It means seeing it differently. If colorblindness challenges the colorblind, it also challenges designers. Some of us think designing sites that are colorblind-friendly means sticking with black and white, or close to it. But the opposite is true. Using contrast effectively not only differentiates our site’s design from others, it’s the essential ingredient that can make our content accessible to every viewer, including the colorblind. By understanding contrast, we can create websites that unabashedly revel in color.
Using SVG For Flexible, Scalable, and Fun Backgrounds, Part I
Many of us think of Scalable Vector Graphics (SVG) as an also-ran: fine for charts and tables, but not much else. Yet SVG can actually enhance a site’s overall design, and can be made to work in even the most stubborn browser. In Part I of a two-part series, Shelley Powers covers important basics of working with SVG, including browser support and accessibility.
Using SVG for Flexible, Scalable, and Fun Backgrounds, Part II
In Part II, dig deeper into the technology behind using SVG for your site design. Explore how to incorporate SVG in a cross-browser friendly manner, including using SVGWeb to ensure that the SVG shows in Internet Explorer. And discover the unique characteristic that makes SVG ideal for page backgrounds: scalability.
On Web Typography
Until now, chances are that if we dropped text onto a web page in a system font at a reasonable size, it was legible. But with many typefaces about to be freed for use on websites, choosing the right ones to complement a site’s design will be far more challenging. Many faces to which we’ll soon have access were never meant for screen use, either because they’re aesthetically unsuitable or because they’re just plain illegible. Jason Santa Maria, a force behind improved type on the web, presents qualities and methods to keep in mind as we venture into the widening world of web type.
Redesigning Your Own Site
Redesigning your freelance website is an exercise in masochism. There are no colleagues to share the pain: It’s just you. As the designer who wrote The Art of Self-Branding, freelancer Lea Alcantara knew her site had to be just right. People were bound to scrutinize any update to the design, and she couldn’t afford to damage her credibility. Follow her process as she experiments to find the perfect balance of change and consistency.
Visual Decision Making
If it takes only 50 milliseconds for users to form an aesthetic opinion of your site’s credibility and trustworthiness, are designers who create visually compelling sites simply wasting time and treasure on graphic indulgences? Patrick Lynch doesn’t think so.
Taking the Guesswork Out of Design
Clients, like other humans, often fear what they don’t understand. Daniel Ritzenthaler explains how sound goal-setting, documentation, and communication strategies can bridge the gap between a designer’s intuition and a client’s need for proof.
