Sometimes the best way to understand a client’s needs is by comparing their project to an existing site or service. The site should feel “like eBay” and work “like Expedia.” But what do such comparisons really mean? Learn to master the metaphor while avoiding unrealistic goals and expectations.
Topic: Graphic Design
Human-to-Human Design
Help your audience fall in love with you by moving beyond human-to-computer interfaces and embracing human-to-human design.
Stand and Deliver
You’ve got thirty seconds to sell your work to the well dressed nemesis who’s paying you. Handle the next few moments gracefully, and the project will be one you can be proud of. Flub an answer, and you can kiss excellence goodbye. Are you prepared? Can you deliver?
Contrast and Meaning
Yes, Virginia, design does matter. Better web page layouts aren’t only about aesthetics. A layout with clear hierarchies can turn scanners to readers, and readers to members. Learn how visual contrast can turn lifeless web pages into sizzling calls to action.
Whitespace
So you think you know all about whitespace. You may be surprised. Mark Boulton, type expert to the stars, shows how micro and macro whitespace push brands upscale (or down) and enhance legibility in print and online.
Designing Through the Storm
As designers, we all face the inevitable slump. That point where our creativity stagnates and we find ourselves at a dead end. Walter Stevenson offers suggestions on staying productive and creative.
Design Choices Can Cripple a Website
Do you test your designs? If not, Nick Usborne wants you to take responsibility for your design choices and the very quantifiable effect they can have on websites that are built for business.
Good Designers Redesign, Great Designers Realign
The difference between redesigns that make you look busy and give your stakeholders something else to argue about, and strategic overhauls that reposition your brand and help you set and reach business goals.
When You Are Your Own Client, Who Are You Going To Make Fun Of At The Bar?
Should your blog have a business? Jim Coudal shares insights into the adventure of transitioning from client services to product creation.
A List Apart 4.0
From the crown of its cranium to the tips of its Ruby-slippered toes, A List Apart 4.0 is both old and new.
