Jack Zeal

Jack Zeal is Lead Developer at Web-Op, a web development and SEO firm in Mesa, Arizona. He alternates his time between database-driven site development and trying to explain database-driven site development to non-technical clients.

Also from this author

Design by Metaphor

Sometimes the best way to understand a client's needs is by comparing their project to an existing site or service. The site should feel "like eBay" and work "like Expedia." But what do such comparisons really mean? Learn to master the metaphor while avoiding unrealistic goals and expectations.