If you make a living in client services, you know how daunting the estimating process can be. Somehow, you have to predict how much time and work will go into completing a client’s project before it even begins. Clients have to trust your estimates in order to commit funds to a project. You have to trust your estimates in order to commit to the next project on your schedule. Matt Griffin shares some tips to make estimating a bit more methodical and a bit less fraught.
Topic: Process
Understanding the Emotional Response
Validating emotions isn’t a glorified psychological process; part of our work is to hear our colleagues and clients out. Kelsey Lynn Lundberg shows us how we can identify the underlying needs—security, freedom, identity, worth—that drive emotional responses, and how to translate those needs into productive discussions to keep our teams moving forward.
The Homepage Exception
Structured, automatic systems are great at managing content efficiently—but not so great at accommodating human changes in that content. On the other hand, free-for-all WYSIWYGs lead to inconsistency and breakdowns. Stakeholders and content administrators need flexibility and control, especially where the all-important homepage is concerned. What’s a website to do? Johanna Bates suggests embracing a people-friendly homepage solution within our robot-driven architectures.
Approaching Content Strategy for Personalized Websites
Experience management systems are making it easier than ever to customize content for your visitors—but are you using your newfound personalizing powers for good (or for creepy)? Colin Eagan shows that personalization can be done, thoughtfully, using the same tools you would apply to any content strategy conundrum: by asking why, being deliberate, and putting users first.
Building Nonlinear Narratives for the Web
The web operates in ways that can conflict with our traditional view of what a “story” is. Content is chunked, mixed, and spread across channels, devices, and formats. How do we understand story lines, characters, interactions, and the role of the audience, given this information sprawl? Cue nonlinear narratives—Senongo Akpem guides us past basic “scrolly-telling” to immersive, sometimes surprising experiences.
What Really Matters: Focusing on Top Tasks
Every piece of web content is important—or so every stakeholder insists. But what happens when dozens, even hundreds, of different tasks battle for space on your homepage and in your navigation? It’s time to make some hard choices about what does and doesn’t belong. Gerry McGovern demonstrates how to zero in on the tasks that matter most to your users.
WAI-finding with ARIA Landmark Roles
Between the intricacies of documentation and the risk of wielding too much power over the browser, WAI-ARIA can be daunting. For the dev uncertain on how to fold accessibility best practices into their daily workflow, Lyza Gardner sets out to summarize one category of roles—the landmark roles. They help user agents map out the territories on a page so the user can navigate them with greater ease, and they’re a great place to start getting familiar with ARIA’s part in assistive technology.
Initiation to Code
The best person to mentor junior developers turns out to be: you. Mentoring can be a powerful tool for guiding and nurturing new hires, but it also benefits you—and your organization—by encouraging collaboration and curiosity in your everyday work. Alice Mottola offers guidance (and a little agile structure) for approaching the mentoring process—and shows how it can build better code and better engineers.
Readable Wearables
Displays that are more tiny than our lowest-size breakpoints require a more condensed range of type sizes. If you don’t already have in place a typographic system that can absorb the demands of this new context (watches, wearables, digital sticky notes, whatever), now might be the time to consider it. Matt Griffin was ready for anything because his site was simple and built to be future friendly.
80/20 Practitioners Make Better Communicators
Approaches that are either too general or too specific can easily overwhelm practitioners—and derail budgets. Fresh from recent experiences with two large-scale redesigns, Katie Kovalcin suggests that flexibility and open communication can transform all team members into what she calls “80/20 practitioners,” creating a more effective balance of time and resources.
