Author

Gerry McGovern

Gerry McGovern has published five books about the need for customer-centricity in the online world. His last book, The Stranger’s Long Neck, helps you identify and measure top tasks. He used to be a rock journalist, interviewing the likes of Lou Reed and Nick Cave. His weekly newsletter was recently shortlisted for a Webby.

Also from this author

Task Performance Indicator: A Management Metric for Customer Experience

Measuring user experience can seem like a vague, touchy-feely process with amorphous results. Where's the value? Managers can't always get their arms around concepts like "better" or "simpler" or "faster." Gerry McGovern says that's why it's important to have a tool like the Task Performance Indicator, which gives reliable, actionable metrics that can be revisited over time.

What Really Matters: Focusing on Top Tasks

Every piece of web content is important—or so every stakeholder insists. But what happens when dozens, even hundreds, of different tasks battle for space on your homepage and in your navigation? It’s time to make some hard choices about what does and doesn’t belong. Gerry McGovern demonstrates how to zero in on the tasks that matter most to your users.