A List Apart

Issue № 278

In Defense of Readers and Filling the Industry Dance-card in Hard Economic Time

In Defense of Readers

by Mandy Brown67 Comments

As web designers, we concern ourselves with how users move from page to page, but forget the needs of those whose purpose is to be still. Learn the design techniques that create a mental space for reading. Use typographic signals to help users shift from looking to reading, from skimming along to concentrating. Limit distractions; pay attention to the details that make text readable; and consider chronology by providing transitions for each of the three phases of the online reading experience.

Filling Your Dance Card in Hard Economic Times

by Pepi Ronalds18 Comments

In space no one can hear you scream, and in a global economic meltdown, no industry, not even web design, is safe. But as a web designer, your skills and products are suited to ride out hard times, as long as you stay busy. Learn the seven steps to (relative) security in good times or bad: 1. Keep clients happy. 2. Know your goals. 3. Use your initiative wisely. 4. Communicate. 5. Put in a full day's work. 6. Do it right. 7. Find the love.

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Columnists

Rachel Andrew on the Business of Web Dev

You Can’t Do Everything

In any given day I can find myself reading up on a new W3C proposal, fixing an issue with our tax return, coding an add-on for our product, writing a conference presentation, building a server, creating a video tutorial, and doing front end development for one of our sites. Without clients dictating my workload I’m in the enviable position of being able to choose where to focus my efforts. However, I can’t physically do everything.

From the Blog

Matt Mullenweg on Yahoo-Tumblr

“We’re at the cusp of understanding the ultimate value of web publishing platforms, particularly ones that work cross-domain.”–Matt Mullenweg of WordPress.

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