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Issue № 371

Improving UX Through Front-End Performance

by Lara Hogan · 31 Comments

Adding half a second to a search results page can decrease traffic and ad revenues by 20 percent, says a Google study. For every additional 100 milliseconds of load time, sales decrease by 1 percent, Amazon finds. Users expect pages to load in two seconds—and after three seconds, up to 40 percent will simply leave. The message is clear: we must make performance optimization a fundamental part of how we design, build, and test every site we create—for every device. Design for performance; measure the results.

The Era of Symbol Fonts

by Brian Suda · 43 Comments

Welcome to the third epoch in web performance optimization: symbol fonts. Everything from bullets and arrows to feed and social media icons can now be bundled into a single, tiny font file that can be cached and rendered at various sizes without needing multiple images or colors. This has the same caching and file size benefits as a CSS sprite, plus additional benefits we’re only now realizing with high-resolution displays. Discover the advantages and explore the challenges you’ll encounter when using a symbol font.

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Rachel Andrew on the Business of Web Dev

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From the Blog

Feedback Phases and Personas

You want feedback in the early stages of any project, but how can you make sure you're getting the most out of it? Anthony Colangelo recommends a five-stage feedback process to gather input from unique feedback personas every step of the way.

On Our Radar: Precious Humans

There are plenty of links and a minimum of one (1) gif awaiting you, as always, in this week's On Our Radar. But first, we want to talk about someone who has inspired all of us: Molly Holzschlag, an influential web standards champion and dear friend.