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Issue № 392

Next-level skills of the personal and design kind.

Content-out Layout

by Nathan Ford · 24 Comments

Grids serve well to divide up a predefined canvas and guide how content fits onto a page, but when designing for the web’s fluid nature, we need something more responsive. Enter ratios, which architects, sculptors, and book designers have all used in their work to help set the tone for their compositions, and to scale their material from sketch to final build. Designers can apply a similar process on the web by focusing on the tone and shape of our content first, then working outward to design fluid, ratio-based grid systems that invite harmony between content, layout, and screen. Nathan Ford takes the next step toward more sophisticated, content-focused layouts on the web.

People Skills for Web Workers

by Jonathan Kahn · 12 Comments

The web touches everything an organization does—marketing to customer service, product development to branding, internal communications to recruitment. This is the era of cross-platform digital services, fast networks, and mobile devices. Sounds like the ideal time to be a person who makes websites. So why do we feel frustrated so often? Why do we experience burnout or depression? What makes it difficult to do work that has meaning, that satisfies us? Two words: people skills. Frequent ALA author Jonathan Kahn explains why they matter, and how improving our people skills will give us tools to facilitate collaboration, creating opportunities to improve our work, our organizations, and maybe even our world.

More from A List Apart

Columnists

Mark Llobrera on Professional♥︎Amateurs

Instant Web

For some, Facebook’s Instant Articles is a sign that the traditional web stack is incapable of giving users a first-class reading experience. But the sluggish performance of the web isn’t due to an inherent flaw in the technology. That particular problem originates between the seat and the keyboard, where builders make choices that bloat their sites. For Mark Llobrera, Instant Articles is a sign that we need to prioritize performance like we actually mean it.

From the Blog

15 Years Ago in ALA: Much Ado About 5K

15 years ago this month, a plucky ALA staffer wrote “Much Ado About 5K,” an article on a contest created by Stewart Butterfield that challenged web designers and developers to build a complete website using less than 5K of images and code. As one group of modern web makers embraces mobile-first design and performance budgets, while another (the majority) worships at the altar of bigger, fatter, and slower, the 5K contest reminds us that a byte saved is a follower earned.