A List Apart

Menu
Issue № 55

Clickthru Is Evil II

by Alan Herrell

Ten years ago, Tim Berners-Lee invented the web. Five years ago, advertisers started discovering it. Now they are poised to wreck it. Double-Click’s poison cookie has Alan Herrell foaming at the mouth as he explains why Clickthru is Evil.

More from A List Apart

Columnists

The People are the Work

You take pride in your creativity and brilliant work, but the web is a place of transience. Businesses evolve, client needs change, sites are outgrown, and it’s time to start building again. Can you be content with the work of presenting content on the web? For an approach to creating something that stands the test of time, Matt Griffin and the Bearded crew took to heart an old adage in a surprisingly new way.

From the Blog

Thoughtful Modularity

What can we learn from the Mars rover about building the web? Anthony Colangelo describes NASA's new modular approach to mission planning, and suggests a similar strategy for our work on the web. The details of our work may change, but building with thoughtful modularity can help us reap the benefits of the future.

Pinpointing Expectations

In my work as a front-end developer, I’ve come to realize that expectations, and how you handle them, are one of the most integral parts of a project. Expectations are tricky things, especially because we don’t talk about them very much.