Topic: Web Strategy

Never get involved in a land war in Asia (or build a website for no reason). The Pickle Jar theory of time management. The importance of being Source. Why every business needs product discovery. Bridging the gap between leadership and customers on one side, and the user experience, content strategy, design, and development team on the other. Is web strategy UX, design, or marketing? The answer is yes.

Sustainable Web Design, An Excerpt

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Climate change is a daunting problem to face, but in this excerpt from Sustainable Web Design, Tom Greenwood provides clear guidance on how we can track and moreover address the carbon footprint of our websites in order to lessen our impact on our planet.

The Never-Ending Job of Selling Design Systems

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You didn’t start your web career to be a politician or salesperson. But if you want to work on design systems, you have no choice. Ben Callahan shows you how to convince executives to fund the initial design system push and KEEP funding it.

Navigating the Awkward: A Framework for Design Conversations

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We’ve all been there: a client or coworker shows you something they’ve worked on for hours or weeks, and your brain screams because their idea sucks. Author Ksenia Cheinman shows how the right conversational framework can help you navigate these all-too-frequent design interactions.

UX in the Age of Personalization

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There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy” targeted ad. According to Colin Eagan, fixing that model requires the same paradigm shift we’ve used to tackle other challenges in our field. In this piece, he takes a detailed look at the UX practitioner’s emerging role in personalization design: from influencing technology selection, to data modeling, to page-level implementation. It’s now 2019, and the timing couldn’t be better.

The User’s Journey

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We’re hardwired to respond to stories—to parse them, to invent them, to translate our world into landscapes and characters. Applying a twist to “narrative architecture,” Donna Lichaw deconstructs how we weave stories into our products. The real trick, she says, is to do more than tell stories; it’s to design our products to be the story.

Design for Real Life

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We say we’re crafting personas to fit the needs of “real” people—yet we easily revert to abstractions when raw emotions enter the picture. Common human experiences aren’t “edge” cases; we don’t get to dismiss what seems uncomfortable or different to us. In this excerpt from Design for Real Life, Eric Meyer and Sara Wachter-Boettcher take on the elephant in the room—the tendency to look the other way.

Selecting Effective Workshop Tasks

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You’ve identified your goals, set an an agenda, and invited attendees, now the fun begins. Senongo Akpem shows how to pick the best workshop tasks to achieve your goals.

Planning and Organizing Workshops

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Good workshops start long before you get everyone in the room. By setting goals, creating an agenda, and communicating early and often with your attendees, Senongo Akpem shows how you can set your workshop up for success.