Donna Lichaw

Through her writing, speaking, and Storymapping Workshop, Donna Lichaw guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. Her new book, The User's Journey, is published by Rosenfeld Media.

Also from this author

The User’s Journey

We’re hardwired to respond to stories—to parse them, to invent them, to translate our world into landscapes and characters. Applying a twist to “narrative architecture,” Donna Lichaw deconstructs how we weave stories into our products. The real trick, she says, is to do more than tell stories; it’s to design our products to be the story.