Tom Greenwood is the cofounder of the London agency Wholegrain Digital, a Certified B Corp, and a specialist in web performance and sustainability. Tom created the first online guide to sustainable product design in 2004 and won the UK government’s Business Leader of Tomorrow Award for his forward-thinking approach to business and sustainability. He is known for writing and speaking about how business, design, and web technology can be part of the solution to environmental issues and was lead author of the Sustainable Web Manifesto. He is also editor of the monthly green web newsletter, Curiously Green.
In his spare time, he has an unhealthy obsession with natural wellness, and enjoys running barefoot around the woods, jumping in the sea, and feasting on whole foods.
Climate change is a daunting problem to face, but in this excerpt from Sustainable Web Design, Tom Greenwood provides clear guidance on how we can track and moreover address the carbon footprint of our websites in order to lessen our impact on our planet.