The Wisdom of Crowds (WOC) theory does not mean that people are smart in groups , they’re not. Anyone who’s seen an angry mob knows it. But crowds, presented with the right challenge and the right interface, can be wise. When it works, the crowd is wiser, in fact, than any single participant.
Clients, like other humans, often fear what they don’t understand. Daniel Ritzenthaler explains how sound goal-setting, documentation, and communication strategies can bridge the gap between a designer’s intuition and a client’s need for proof.