Contrary to popular belief, designers and developers at many big companies use web standards in their work every day. They just don't talk about it. For standards awareness to reach the next level, they'll have to start talking, says PPK.
A designer formats and places text. Technically, the job ends there. But some designers go further, sharpening their clients' content to grab and focus user attention. In so doing, they create more effective sites—and gain an advantage over other designers. Drawing on decades of copywriter lore, Shaun Crowley discusses seduction by headline and other principles of writing that sells.