A List Apart

Menu
Issue № 238

Convince large companies to openly support web standards; enhance site effectiveness by improving copy.

Who Needs Headlines?

by Shaun Crowley · 40 Comments

A designer formats and places text. Technically, the job ends there. But some designers go further, sharpening their clients' content to grab and focus user attention. In so doing, they create more effective sites—and gain an advantage over other designers. Drawing on decades of copywriter lore, Shaun Crowley discusses seduction by headline and other principles of writing that sells.

More from A List Apart

Columnists

Mark Llobrera on Professional♥︎Amateurs

Memory Management

No matter what your dev job description is, you need a robust and reliable system for note-taking, bookmarking and—this part is essential—finding the information you’ve captured. Even before you’ve built up your skills, a mature process for managing the information involved in your work will help throughout your career. Mark Llobrera likes to keep his memory management method simple, searchable, and software-independent.

From the Blog

Developing Empathy

Everyone talks a lot about empathy, but distilling that theory-driven talk into practices for our day-to-day work can seem daunting. Susan Robertson shows how she's been able to practice empathy for users as a developer.

On Our Radar: Four-and-a-Horse Stars

This week's recommended reading list has bad news for icon fonts: we learn from Seren Davies' presentation that they present accessibility issues for people with dyslexia. Plus: our favorite tech TinyLetter, the NYSE computer glitch, an animal gif, and more.