Pimpin’ ain’t easy; neither is self-critique. If you are passionate about what you create, it is impossible to completely disassociate yourself from your work in order to objectively evaluate and then improve it. But the ability to achieve “artistic distance” that is, to attain a place that allows you to contemplate your design on its own merits, will enable you to improve your own work immeasurably and, ultimately, to cast off the immature shackles of ego. Learn to let your work shine by letting go of it. Acquire the knack of achieving artistic distance.
How do you involve your client in a successful design process? Many of our processes date back to print design and advertising. It’s time we evolved our deliverables to make clients a more active participant in the process. The style tile is a design deliverable that references website interface elements through font, color, and style collections delivered alongside a site map, wireframes, and other user experience artifacts. Learn how style tiles can align client and designer expectations, expedite project timelines, involve stakeholders in the brainstorming process, and serve an essential role in responsive design.