A List Apart

Menu
Issue № 381

Research engine optimization.

Connected UX

by Aarron Walter · 26 Comments

Your inbox overflows with customer emails suggesting features and improvements. Instead of benefiting, you feel overwhelmed by an unmanageable deluge. You conduct usability tests, user interviews, and competitive analyses, creating and sharing key insights. Yet within months, what you learned has been lost, forgotten, or ignored by someone in a different department. What if you could sift, store, and share all your customer learning in a way that breaks down silos, preserves and amplifies insights, and turns everyone in your organization into a researcher? MailChimp’s user experience director Aarron Walter tells how his team did it. You can, too.

Seeing the Elephant: Defragmenting User Research

by Lou Rosenfeld · 10 Comments

Silos: good for grain, awful for understanding customer behavior. Just as we favor the research tools that we find familiar and comfortable, large organizations often use research methods that reflect their own internal selection biases. As a result, they miss out on detecting (and confirming) interesting patterns that emerge concurrently from different research silos. And they likely won’t learn something new and important. IA thought leader Lou Rosenfeld explains how balance, cadence, conversation, and perspective provide a framework enabling your research teams to think across silos and achieve powerful insights even senior leadership can understand.

More from A List Apart

Columnists

Rian van der Merwe on A View from a Different Valley

How to Do What You Love, the Right Way

You can find work where you do what you love, even without making a huge career zig-zag. Start now by doing what you love some of the time, and it will help you get to a place where you can do what you love most of the time.

From the Blog

Learning to Be Flexible

As a freelancer, I work in a lot of different code repos. Almost every team I work with has different ideas of how code should be organized, maintained, and structured. Now, I’m not here to start a battle about tabs versus spaces or alphabetical order of CSS properties versus organizing in terms of concerns (positioning styles, then element layout styles, then whatever else), because I’m honestly not attached to any one system anymore.

Personalizing Git with Aliases

Part of getting comfortable with the command line is making it your own. Small customizations, shortcuts, and time saving techniques become second nature once you spend enough time fiddling around in your terminal. Since Git is my Version Control System of choice (due partially to its incredible popularity via GitHub), I like to spend lots of time optimizing my experience there.