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Issue № 395

Making accessibility part of a standard practice, and pushing the design limits of email.

Accessibility: The Missing Ingredient

by Andrew Hoffman · 18 Comments

If economics is “the dismal science,” accessibility has long been the least loved branch of web design and development—and the least specified client requirement. Type and grids (especially the flexible variety) have fans aplenty. CSS, Sass, and frameworks draw huge, passionate crowds. But even die-hard front-enders and dedicated followers of best practices seem to wilt in the face of today's greatly improved accessibility techniques. As a result, while most of us have kept up with the emerging methods, technologies, and challenges of multi-device design and development, essential and well supported specs like WAI-ARIA remain woefully under-implemented. Even the best of us seem to consider accessibility something to be done at the end of the job. Andrew Hoffman explains the advantages and necessity of an “accessibility first” approach.

Can Email Be Responsive?

by Jason Rodriguez · 48 Comments

Love it or hate it, there’s no denying the popularity of HTML emails. And, like the web before it, the inbox has officially gone mobile, with over 50 percent of email opens occurring on mobile devices. Still, email design is an outrageously outdated practice. (Remember coding before web standards became… standards?) But coding an email doesn’t need to be a lesson in frustration. While email designers still have to build layouts using tables and style them with HTML attributes and—gasp!—inline styles, a number of intrepid designers are taking modern techniques pioneered for the web and applying them to the archaic practice of email design. Jason Rodriguez shows how to apply the principles of responsive web design to the frustrating but essential realm of email design.

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