Preston So (he/him) is a product architect and strategist, digital experience futurist, innovation lead, developer advocate, three-time SXSW speaker, and author of Voice Content and Usability (A Book Apart, 2021), Gatsby: The Definitive Guide (O’Reilly, 2021) and Decoupled Drupal in Practice (Apress, 2018). He has been a programmer since 1999, a web developer and designer since 2001, a creative professional since 2004, and a content architect since 2007.
A product leader at Oracle, Preston has led product, design, engineering, and innovation teams since 2015 at Acquia, Time Inc., and Gatsby. Preston is an editor at A List Apart, columnist at CMSWire, and contributor to Smashing Magazine and has delivered keynotes around the world in three languages. Preston is based in New York City, where he can often be found immersing himself in languages that are endangered or underserved.
Also from this author
In this excerpt from Voice Content and Usability, author Preston So talks about the messy, primordial nature of human speech and challenges with programming computers to deal with these complexities.
Those immersive experiences are so hot right now, as new tools and frameworks help our designs and code transcend the web. But fresh tech doesn’t mean our content is ready for extended and mixed-reality prime time. Preston So shows us how to recast our fixed web content in more immersive ways—to create exciting new experiences and prepare our sites for an unpredictable future.
It's an important time to be in voice design, but it's not without its own challenges. Content in voice-driven interfaces can vary wildly from that of traditional websites, which might leave many of us wondering about our existing approaches to usability testing. Preston So not only shows us how to reframe these challenges into opportunities, but as advantages for the medium itself.