Preston So (he/him) is a product architect and strategist, digital experience futurist, innovation lead, developer advocate, three-time SXSW speaker, and author of Voice Content and Usability (A Book Apart, 2021), Gatsby: The Definitive Guide (O’Reilly, 2021) and Decoupled Drupal in Practice (Apress, 2018). He has been a programmer since 1999, a web developer and designer since 2001, a creative professional since 2004, and a content architect since 2007.
A product leader at Oracle, Preston has led product, design, engineering, and innovation teams since 2015 at Acquia, Time Inc., and Gatsby. Preston is an editor at A List Apart, columnist at CMSWire, and contributor to Smashing Magazine and has delivered keynotes around the world in three languages. Preston is based in New York City, where he can often be found immersing himself in languages that are endangered or underserved.