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Issue № 357

Build usefulness and delight into your sites and applications. Get champagne user testing on a beer budget.

Beyond Usability Testing

by Devan Goldstein · 2 Comments

To be sure we're designing the right experience for the right audience, there's no substitute for research conducted with actual users. Like any research method, though, usability testing has its drawbacks. Most importantly, it isn't cheap. Fortunately, there are other usability research methods at our disposal. The standouts, expert review and heuristic evaluation, are easy to add to a design and development process almost regardless of budget or resource concerns. Explore these techniques, learn their advantages and disadvantages, and get the low-down on how to include them in your projects.

Product Management for the Web

by Kristofer Layon · 5 Comments

Whether we prototype, write, design, develop, or test as part of building the web, we're creating something hundreds, thousands, or maybe even millions of people will use. But how do we know that we're creating the right enhancements for the web, at the right time, and for the right customers? Because our client or boss asked us to? And how do they know? Enter product management for the web, bridging the gap between leadership and customers on one side, and the user experience, content strategy, design, and development team on the other. Learn to set priorities that gradually but steadily make your product (and the web) better.

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Columnists

Laura Kalbag on Freelance Design

The Illusion of Free

The number of predictions that algorithms can make about us from even minimal data is shocking. Although we’re offered privacy settings that let us control who of our friends sees what, all our information and behavior tends to be fair game for behind-the-scenes tracking. We simply don’t know everything that’s being done with our data currently, and what companies might be able—and willing—to do with it in the future. Laura Kalbag believes it’s time to locate the exits.

From the Blog

On Our Radar: Self-Centered Edition

It's all about us this week at ALA. From steps to sleep to social activities, we're counting every kind of personal data you can think of. But what's all that data add up to? How could we look at it—and ourselves—differently? In this week's On Our Radar, we ask ourselves—and our self—the tough questions.