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Issue № 357

Build usefulness and delight into your sites and applications. Get champagne user testing on a beer budget.

Beyond Usability Testing

by Devan Goldstein · 2 Comments

To be sure we're designing the right experience for the right audience, there's no substitute for research conducted with actual users. Like any research method, though, usability testing has its drawbacks. Most importantly, it isn't cheap. Fortunately, there are other usability research methods at our disposal. The standouts, expert review and heuristic evaluation, are easy to add to a design and development process almost regardless of budget or resource concerns. Explore these techniques, learn their advantages and disadvantages, and get the low-down on how to include them in your projects.

Product Management for the Web

by Kristofer Layon · 5 Comments

Whether we prototype, write, design, develop, or test as part of building the web, we're creating something hundreds, thousands, or maybe even millions of people will use. But how do we know that we're creating the right enhancements for the web, at the right time, and for the right customers? Because our client or boss asked us to? And how do they know? Enter product management for the web, bridging the gap between leadership and customers on one side, and the user experience, content strategy, design, and development team on the other. Learn to set priorities that gradually but steadily make your product (and the web) better.

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About five years ago, I bought a cushy couch for my office. (Okay, yes, I did get the model that could flatten into an emergency nap station, but let’s just say that I plan for contingencies—it sounds more professional that way.) Our projects required a lot of office-to-office visiting to discuss situations in person, and eventually, said couch (and therefore, my office) became a veritable beacon, attracting anyone looking for an excuse to decompress. Such is the life of a one-couch, 50-chair business.

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As a freelancer, I work in a lot of different code repos. Almost every team I work with has different ideas of how code should be organized, maintained, and structured. Now, I’m not here to start a battle about tabs versus spaces or alphabetical order of CSS properties versus organizing in terms of concerns (positioning styles, then element layout styles, then whatever else), because I’m honestly not attached to any one system anymore.