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Issue № 359

The best digital products are human—in content and in design. Learn to keep it real with product discovery and fluff-free content.

Usable yet Useless: Why Every Business Needs Product Discovery

by Rian van der Merwe · 5 Comments

Brasília is a remarkable, bizarre city. An architectural gem built to be Brazil’s “shiny citadel,” it’s now known as a violent, crime-ridden, and congested city—because the architects who designed it weren’t thinking about the millions of people who would live there. This myopia echoes across today’s web landscape as well, where we see monuments erected not for their users, but for the people who built them—and the VCs who are scouting them. But it doesn’t have to be that way. Rian van der Merwe shows us how to discover before we build.

Being Real Builds Trust

by Steph Hay · 28 Comments

Tons of products and services are the best, easiest, simplest, smartest things ever. They also all increase profits, decrease costs, and save you time. And as a result, they all sound the same. These kinds of qualifiers overrun our content because we’re constantly looking around at what everyone else is doing, rather than being honest about who we are. But trust inspires confidence, and it’s confidence that compels decision-making. Steph Hay shows us how to win customers by being real with our content.

More from A List Apart

Columnists

Rian van der Merwe on A View from a Different Valley

Why?

Little kids have an endless supply of Why! Why is everything the way it is? Why do people do the things they do? We grownups don’t pester each other with a relentless stream of why?, and that’s mostly good. But kids could teach us to ask why when it needs to be asked: why are only some people able to build lives they love and find fulfilling work? Does everyone truly have the same chance, or do some of us start the game already a few rolls of the dice ahead? In order to grow, we have to ask the hard questions.

From the Blog

Context Makes Our Devices

When it comes to new devices, context is everything. Smartphones and tablets gained popularity because they were useful in situations where our laptops weren't. Will smartwatches do the same? Anthony Colangelo looks at the context of these new devices and how they might reach their full potential.

Accepting Our Lack of Control

Accepting the “ebb and flow of things” is as challenging today as it was 15 years ago. Susan Robertson explores what it means to accept our lack of control on the web and shares how she acknowledges this in her work—from the CSS she writes, to the conversations she has with team members.