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Issue № 359

The best digital products are human—in content and in design. Learn to keep it real with product discovery and fluff-free content.

Usable yet Useless: Why Every Business Needs Product Discovery

by Rian van der Merwe · 5 Comments

Brasília is a remarkable, bizarre city. An architectural gem built to be Brazil’s “shiny citadel,” it’s now known as a violent, crime-ridden, and congested city—because the architects who designed it weren’t thinking about the millions of people who would live there. This myopia echoes across today’s web landscape as well, where we see monuments erected not for their users, but for the people who built them—and the VCs who are scouting them. But it doesn’t have to be that way. Rian van der Merwe shows us how to discover before we build.

Being Real Builds Trust

by Steph Hay · 28 Comments

Tons of products and services are the best, easiest, simplest, smartest things ever. They also all increase profits, decrease costs, and save you time. And as a result, they all sound the same. These kinds of qualifiers overrun our content because we’re constantly looking around at what everyone else is doing, rather than being honest about who we are. But trust inspires confidence, and it’s confidence that compels decision-making. Steph Hay shows us how to win customers by being real with our content.

More from A List Apart

Columnists

The People are the Work

You take pride in your creativity and brilliant work, but the web is a place of transience. Businesses evolve, client needs change, sites are outgrown, and it’s time to start building again. Can you be content with the work of presenting content on the web? For an approach to creating something that stands the test of time, Matt Griffin and the Bearded crew took to heart an old adage in a surprisingly new way.

From the Blog

Thoughtful Modularity

What can we learn from the Mars rover about building the web? Anthony Colangelo describes NASA's new modular approach to mission planning, and suggests a similar strategy for our work on the web. The details of our work may change, but building with thoughtful modularity can help us reap the benefits of the future.

Pinpointing Expectations

In my work as a front-end developer, I’ve come to realize that expectations, and how you handle them, are one of the most integral parts of a project. Expectations are tricky things, especially because we don’t talk about them very much.