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Issue № 359

The best digital products are human—in content and in design. Learn to keep it real with product discovery and fluff-free content.

Usable yet Useless: Why Every Business Needs Product Discovery

by Rian Van Der Merwe5 Comments

Brasília is a remarkable, bizarre city. An architectural gem built to be Brazil’s “shiny citadel,” it’s now known as a violent, crime-ridden, and congested city—because the architects who designed it weren’t thinking about the millions of people who would live there. This myopia echoes across today’s web landscape as well, where we see monuments erected not for their users, but for the people who built them—and the VCs who are scouting them. But it doesn’t have to be that way. Rian van der Merwe shows us how to discover before we build.

Being Real Builds Trust

by Steph Hay27 Comments

Tons of products and services are the best, easiest, simplest, smartest things ever. They also all increase profits, decrease costs, and save you time. And as a result, they all sound the same. These kinds of qualifiers overrun our content because we’re constantly looking around at what everyone else is doing, rather than being honest about who we are. But trust inspires confidence, and it’s confidence that compels decision-making. Steph Hay shows us how to win customers by being real with our content.

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Columnists

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Being Profitable

So you own a business. It’s the best job you’ve ever had, and it will be forever—as long as the business stays viable. That means understanding when it's profitable, and when you may have to make some adjustments. Don’t worry—it doesn’t require an accounting degree and it won’t turn you into a greedy industrialist.

From the Blog

Ten CSS One-Liners to Replace Native Apps

Håkon Wium Lie is the father of CSS, the CTO of Opera, and a pioneer advocate for web standards. Earlier this year, we published his blog post, “CSS Regions Considered Harmful.” When Håkon speaks, whether we always agree or not, we listen. Today, Håkon introduces CSS Figures and argues their case.

Longform Content with Craft Matrix

Jason Santa Maria recently shared some thoughts about pacing content, and my developer brain couldn’t help but think about how I’d go about building the examples he talked about. The one fool-proof way to achieve heavily art-directed layouts like those is to write the HTML by hand. The problem is that content managers are not always developers, and the code can get complex pretty quickly. That’s why we use content management systems—to give content managers easier and more powerful control over content.