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Issue № 359

The best digital products are human—in content and in design. Learn to keep it real with product discovery and fluff-free content.

Usable yet Useless: Why Every Business Needs Product Discovery

by Rian Van Der Merwe5 Comments

Brasília is a remarkable, bizarre city. An architectural gem built to be Brazil’s “shiny citadel,” it’s now known as a violent, crime-ridden, and congested city—because the architects who designed it weren’t thinking about the millions of people who would live there. This myopia echoes across today’s web landscape as well, where we see monuments erected not for their users, but for the people who built them—and the VCs who are scouting them. But it doesn’t have to be that way. Rian van der Merwe shows us how to discover before we build.

Being Real Builds Trust

by Steph Hay28 Comments

Tons of products and services are the best, easiest, simplest, smartest things ever. They also all increase profits, decrease costs, and save you time. And as a result, they all sound the same. These kinds of qualifiers overrun our content because we’re constantly looking around at what everyone else is doing, rather than being honest about who we are. But trust inspires confidence, and it’s confidence that compels decision-making. Steph Hay shows us how to win customers by being real with our content.

More from A List Apart

Columnists

Rachel Andrew on the Business of Web Dev

Getting to the Action

Was that conference worth it? There were smart tips and awesome people. Should you buy a ticket this year? For a freelancer or small business, it can be a significant expense. Wouldn’t it be great to know if the investment in time and money is likely to move the business forward?

From the Blog

10 Years Ago in ALA: Pocket Sized Design

The web doesn’t do “age” especially well. Any blog post or design article more than a few years old gets a raised eyebrow—heck, most people I meet haven’t read John Allsopp’s “A Dao of Web Design” or Jeffrey Zeldman’s “To Hell With Bad Browsers,” both as relevant to the web today as when they were first written. Meanwhile, I’ve got books on my shelves older than I am; most of my favorite films came out before I was born; and my iTunes library is riddled with music that’s decades, if not centuries, old.

Valediction

When I first met Kevin Cornell in the early 2000s, he was employing his illustration talent mainly to draw caricatures of his fellow designers at a small Philadelphia design studio. Even in that rough, dashed-off state, his work floored me. It was as if Charles Addams and my favorite Mad Magazine illustrators from the 1960s had blended their DNA to spawn the perfect artist.