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Issue № 359

The best digital products are human—in content and in design. Learn to keep it real with product discovery and fluff-free content.

Usable yet Useless: Why Every Business Needs Product Discovery

by Rian van der Merwe · 5 Comments

Brasília is a remarkable, bizarre city. An architectural gem built to be Brazil’s “shiny citadel,” it’s now known as a violent, crime-ridden, and congested city—because the architects who designed it weren’t thinking about the millions of people who would live there. This myopia echoes across today’s web landscape as well, where we see monuments erected not for their users, but for the people who built them—and the VCs who are scouting them. But it doesn’t have to be that way. Rian van der Merwe shows us how to discover before we build.

Being Real Builds Trust

by Steph Hay · 28 Comments

Tons of products and services are the best, easiest, simplest, smartest things ever. They also all increase profits, decrease costs, and save you time. And as a result, they all sound the same. These kinds of qualifiers overrun our content because we’re constantly looking around at what everyone else is doing, rather than being honest about who we are. But trust inspires confidence, and it’s confidence that compels decision-making. Steph Hay shows us how to win customers by being real with our content.

More from A List Apart

Columnists

Rachel Andrew on the Business of Web Dev

Seeing Past the Highlight Reel

When we’re physically together, even in public, glances and side conversations help us understand what’s going on below the public personas others wear. But when we’re interacting with friends mainly online, it takes a little more effort to see behind their highlight reels to get the full story.

From the Blog

The Couch Cone of Silence

About five years ago, I bought a cushy couch for my office. (Okay, yes, I did get the model that could flatten into an emergency nap station, but let’s just say that I plan for contingencies—it sounds more professional that way.) Our projects required a lot of office-to-office visiting to discuss situations in person, and eventually, said couch (and therefore, my office) became a veritable beacon, attracting anyone looking for an excuse to decompress. Such is the life of a one-couch, 50-chair business.

Learning to Be Flexible

As a freelancer, I work in a lot of different code repos. Almost every team I work with has different ideas of how code should be organized, maintained, and structured. Now, I’m not here to start a battle about tabs versus spaces or alphabetical order of CSS properties versus organizing in terms of concerns (positioning styles, then element layout styles, then whatever else), because I’m honestly not attached to any one system anymore.