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Issue № 364

If it can be done, users will want to do it on mobile. Is your content ready? Karen McGrane shows you the way.

Uncle Sam Wants You (to Optimize Your Content for Mobile)

by Karen McGrane · 8 Comments

Thirty-one percent of Americans who access the internet from a mobile device say that’s the way they always or mostly go online. For this group, if your content doesn’t exist on mobile, it doesn’t exist at all. The U.S. government has responded with a broad initiative to make federal website content mobile-friendly. Karen McGrane explains why this matters—and what you can learn from it.

Your Content, Now Mobile

by Karen McGrane · 15 Comments

Making your content mobile-ready isn’t easy, but if you take the time now to examine your content and structure it for maximum flexibility and reuse, you’ll have stripped away all the bad, irrelevant bits, and be better prepared the next time a new gadget rolls around. This excerpt from Karen McGrane’s new book, Content Strategy for Mobile, will help you get started.

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From the Blog

On Our Radar: Self-Centered Edition

It's all about us this week at ALA. From steps to sleep to social activities, we're counting every kind of personal data you can think of. But what's all that data add up to? How could we look at it—and ourselves—differently? In this week's On Our Radar, we ask ourselves—and our self—the tough questions.