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Issue № 372

Be truthful in your web aesthetics, and use third-party metadata tools without feeling dirty.

Material Honesty on the Web

by Kevin Goldman · 61 Comments

Material honesty—the idea that a substance should be itself, rather than mimic something else—has guided everyone from Ruskin to Charles and Ray Eames. How might material honesty apply to our immaterial (digital) projects? What light might its principles shed on such aesthetic debates as flat versus skeumorphic web design? And how might a materially honest approach change how we conceive and sell our projects? Kevin Goldman forecasts increased longevity for our work and even our careers if we apply the principles of material honesty to our digital world.

“Like”-able Content: Spread Your Message with Third-Party Metadata

by Clinton Forry · 29 Comments

Woman does not share by links alone. Although formatting our content via structural markup makes it accessible across a multitude of platforms, standard HTML by itself offers no means to control how our message will come across when shared on popular social networks. Enter third-party metadata schemas. Facebook’s Open Graph protocol (OG) and Twitter’s Cards are metadata protocols designed to provide a better user experience around content shared on these social platforms. Clinton Forry explains how to use these tools for good.

More from A List Apart

Columnists

Ask Dr. Web with Jeffrey Zeldman

If Ever I Should Leave You: Job Hunting For Web Designers and Developers

At the start of your career, you’re excited to have any job—but at some point you wonder if there’s a better job out there for you. Is it youthful restlessness, or are you learning to recognize the warning signs of career stagnation? There’s no sure-fire way to tell—but if you’ve stopped growing or feeling any passion for the work, it’s probably time to let go. So how do you find a better job without making it worse with your current colleagues and in your bank account? Jeffrey Zeldman has some tried-and-true tips to make your transitions smoother.

From the Blog

Love Your CMS. (No, Really!)

Content Management Systems—can’t live with ’em, can’t live without ’em! If selecting and configuring the best CMS for your team’s needs leaves you feeling adrift, worry not. ALA: On Air returns on August 25 with a group of practiced professionals who will take you through customization, traditional versus “headless” CMSes, design, backend UX, and more.

Developing Empathy

Everyone talks a lot about empathy, but distilling that theory-driven talk into practices for our day-to-day work can seem daunting. Susan Robertson shows how she's been able to practice empathy for users as a developer.