A List Apart

Issue № 372

Be truthful in your web aesthetics, and use third-party metadata tools without feeling dirty.

Material Honesty on the Web


Material honesty—the idea that a substance should be itself, rather than mimic something else—has guided everyone from Ruskin to Charles and Ray Eames. How might material honesty apply to our immaterial (digital) projects? What light might its principles shed on such aesthetic debates as flat versus skeumorphic web design? And how might a materially honest approach change how we conceive and sell our projects? Kevin Goldman forecasts increased longevity for our work and even our careers if we apply the principles of material honesty to our digital world.

“Like”-able Content: Spread Your Message with Third-Party Metadata


Woman does not share by links alone. Although formatting our content via structural markup makes it accessible across a multitude of platforms, standard HTML by itself offers no means to control how our message will come across when shared on popular social networks. Enter third-party metadata schemas. Facebook’s Open Graph protocol (OG) and Twitter’s Cards are metadata protocols designed to provide a better user experience around content shared on these social platforms. Clinton Forry explains how to use these tools for good.

More from A List Apart