Clinton Forry

Clinton Forry is vice president, content strategy at Weber Shandwick. He writes about content on his Content-ment blog. He’s on Twitter as @wd45. When he’s not thinking about content, he’s probably thinking about vinyl LP jazz records. And he fancies wearing ties with his paisley and floral print shirts.

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“Like”-able Content: Spread Your Message with Third-Party Metadata

Woman does not share by links alone. Although formatting our content via structural markup makes it accessible across a multitude of platforms, standard HTML by itself offers no means to control how our message will come across when shared on popular social networks. Enter third-party metadata schemas. Facebook’s Open Graph protocol (OG) and Twitter’s Cards are metadata protocols designed to provide a better user experience around content shared on these social platforms. Clinton Forry explains how to use these tools for good.