The humble one-on-one interview is the basic unit of ethnographic research. The price is right for even the most cash-strapped team, and with practice (plus a few principles) you can gain the knack for it—even if “researcher” is the one title that doesn’t appear on your business card. The great myth is that you need to be a good talker. But conducting a good interview is actually about shutting up. Learn to coax good data from willing humans in our excerpt from Erika Hall’s new book, Just Enough Research.
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Your career is alive, complex, and trying to grow in the right direction—but finding that path can be confusing. When you don’t know what you don’t know, or need just a nudge to kickstart your next step, a healthy dose of guidance can do the trick. In a live Q&A this December, Jeffrey Zeldman brings “Ask Dr. Web” to ALA events, answering viewer questions in real time with cohost Sarah Parmenter.