The humble one-on-one interview is the basic unit of ethnographic research. The price is right for even the most cash-strapped team, and with practice (plus a few principles) you can gain the knack for it—even if “researcher” is the one title that doesn’t appear on your business card. The great myth is that you need to be a good talker. But conducting a good interview is actually about shutting up. Learn to coax good data from willing humans in our excerpt from Erika Hall’s new book, Just Enough Research.
More from A List Apart
The people who determine product strategy move through a world of analysts, media, division leads, shareholders, stakeholders, monetization, and marketability. They seldom get a chance to come back to the corner where users and designers mingle. Rian van der Merwe suspects that increasing the communication distance between the decision makers and the product’s builders and users leads to a loss of perspective—and the results are products with marketable features that no one really needs.
From the Blog
Between bots and blogging, newsrooms are getting into Slack in some very cool ways (take some inspiration and apply for a Knight-Mozilla Fellowship!). Plus more recommended reading: revisiting Cameron’s World; the joy of generalists; the finer points of faving; and one really excellent gif of cats.
Whether you're just getting started on the web, or trying to pick up a new framework, Susan Robertson has a radical idea: build something that interests you. Sure, there are courses and tutorials out there to walk you through it, but a project you're actually excited about will help you solidify those skills and make them easier to recall when you need them most.