The humble one-on-one interview is the basic unit of ethnographic research. The price is right for even the most cash-strapped team, and with practice (plus a few principles) you can gain the knack for it—even if “researcher” is the one title that doesn’t appear on your business card. The great myth is that you need to be a good talker. But conducting a good interview is actually about shutting up. Learn to coax good data from willing humans in our excerpt from Erika Hall’s new book, Just Enough Research.
More from A List Apart
At the start of your career, you’re excited to have any job—but at some point you wonder if there’s a better job out there for you. Is it youthful restlessness, or are you learning to recognize the warning signs of career stagnation? There’s no sure-fire way to tell—but if you’ve stopped growing or feeling any passion for the work, it’s probably time to let go. So how do you find a better job without making it worse with your current colleagues and in your bank account? Jeffrey Zeldman has some tried-and-true tips to make your transitions smoother.
From the Blog
Everyone talks a lot about empathy, but distilling that theory-driven talk into practices for our day-to-day work can seem daunting. Susan Robertson shows how she's been able to practice empathy for users as a developer.
This week's recommended reading list has bad news for icon fonts: we learn from Seren Davies' presentation that they present accessibility issues for people with dyslexia. Plus: our favorite tech TinyLetter, the NYSE computer glitch, an animal gif, and more.