The humble one-on-one interview is the basic unit of ethnographic research. The price is right for even the most cash-strapped team, and with practice (plus a few principles) you can gain the knack for it—even if “researcher” is the one title that doesn’t appear on your business card. The great myth is that you need to be a good talker. But conducting a good interview is actually about shutting up. Learn to coax good data from willing humans in our excerpt from Erika Hall’s new book, Just Enough Research.
More from A List Apart
Harness the power of
feColorMatrix to create detailed filters, with Una Kravats as your guide.
Information architecture is the problem…and the solution.
In an excerpt from Git for Humans, David Demaree outlines some best practices for crafting effective commit messages.
Even perfectly planned workshops have stressful moments. Senongo Akpem shares how to keep an event moving forward.
Give yourself permission to write incomplete and imperfect stories. They’re yours and their value comes from more than technique.
Now that you've set your workshop goals, it's time to pick the right activities to reach them. Senongo Akpem shows how.
Sometimes your best clients come to you via very roundabout paths, so stay open to many kinds of people and situations.
Good workshops start long before you get everyone in the room. Senongo Akpem shows how to prepare a successful workshop.
When you have a solid resume but can’t seem to connect with the right job, reframe your career niche or refocus your work persona to open different hiring tracks.