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Issue № 336

Prevent server outages and database errors from turning into customer relations disasters with an emergency communications plan. Relight your creative fire when tough deadlines and tougher clients sap your storehouse of ideas.

Fire Drills: Communications Strategy in a Crisis

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Every site or service will fail eventually. An emergency communications strategy can get you through the crisis faster and reassure your users while you’re putting out the fire. Learn to imagine, prioritize, and prepare for everything that can go wrong, assign roles in advance to get you through the crisis, and communicate effectively with your customers throughout the experience.

Reigniting Your Creative Spark

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Creative is as creative does, except when your creative spark fizzles out. Looming deadlines, over-fussy clients, dull projects, or feelings of fatigue that may signal the beginnings of burnout, any of these everyday afflictions can tamp down your creative fire, making it tough to come up with creative ideas just when you need them most. But fear not! Denise Jacobs shares sure-fire strategies to reignite your creative spark.

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