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Issue № 349

Savor the content strategy sweetness. Dip into a double dose of Lovinger.

Tinker, Tailor, Content Strategist

by Rachel Lovinger · 6 Comments

What does content strategy mastery look like? As in any field, it comes down to having master skills and knowing when to apply them. While there are different styles of content strategy (from an editorial and messaging focus to a technical and structural focus), the master content strategist must work with content from all angles: messaging architecture and messaging platforms; content missions and content management. Above all, she must advocate for multiple constituents, including end users, business users, stakeholders, and the content vision itself. Rachel Lovinger shares the skills that go into achieving CS mastery.

Content Modelling: A Master Skill

by Rachel Lovinger · 15 Comments

The content model is one of the most important content strategy tools at your disposal. It allows you to represent content in a way that translates the intention, stakeholder needs, and functional requirements from the user experience design into something that can be built by developers implementing a CMS. A good content model helps ensure that your content vision will become a reality. Lovinger explains how to craft a strong content model and use it to foster communication and align efforts between the UX design, editorial, and technical team members on your project.

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WAI-finding with ARIA Landmark Roles

Between the intricacies of documentation and the risk of wielding too much power over the browser, WAI-ARIA can be daunting. For the dev uncertain on how to fold accessibility best practices into their daily workflow, Lyza Gardner sets out to summarize one category of roles—the landmark roles. They help user agents map out the territories on a page so the user can navigate them with greater ease, and they’re a great place to start getting familiar with ARIA’s part in assistive technology.

From the Blog

Accepting Our Lack of Control

Accepting the “ebb and flow of things” is as challenging today as it was 15 years ago. Susan Robertson explores what it means to accept our lack of control on the web and shares how she acknowledges this in her work—from the CSS she writes, to the conversations she has with team members.

Coming May 6: Sass Talk

To preprocess or not to preprocess? ALA: On Air will cover just that—live on May 6. Featuring Rachel Andrew, Lyza Danger Gardner, Jeff Lembeck, and Susan Robertson, “Sass Talk” will discuss when, how, and whether to use Sass, taskrunners, and other tools.