A List Apart

Menu
Issue № 349

Savor the content strategy sweetness. Dip into a double dose of Lovinger.

Tinker, Tailor, Content Strategist

by Rachel Lovinger · 6 Comments

What does content strategy mastery look like? As in any field, it comes down to having master skills and knowing when to apply them. While there are different styles of content strategy (from an editorial and messaging focus to a technical and structural focus), the master content strategist must work with content from all angles: messaging architecture and messaging platforms; content missions and content management. Above all, she must advocate for multiple constituents, including end users, business users, stakeholders, and the content vision itself. Rachel Lovinger shares the skills that go into achieving CS mastery.

Content Modelling: A Master Skill

by Rachel Lovinger · 15 Comments

The content model is one of the most important content strategy tools at your disposal. It allows you to represent content in a way that translates the intention, stakeholder needs, and functional requirements from the user experience design into something that can be built by developers implementing a CMS. A good content model helps ensure that your content vision will become a reality. Lovinger explains how to craft a strong content model and use it to foster communication and align efforts between the UX design, editorial, and technical team members on your project.

More from A List Apart

Columnists

Mark Llobrera on Professional♥︎Amateurs

Instant Web

For some, Facebook’s Instant Articles is a sign that the traditional web stack is incapable of giving users a first-class reading experience. But the sluggish performance of the web isn’t due to an inherent flaw in the technology. That particular problem originates between the seat and the keyboard, where builders make choices that bloat their sites. For Mark Llobrera, Instant Articles is a sign that we need to prioritize performance like we actually mean it.

From the Blog

15 Years Ago in ALA: Much Ado About 5K

15 years ago this month, a plucky ALA staffer wrote “Much Ado About 5K,” an article on a contest created by Stewart Butterfield that challenged web designers and developers to build a complete website using less than 5K of images and code. As one group of modern web makers embraces mobile-first design and performance budgets, while another (the majority) worships at the altar of bigger, fatter, and slower, the 5K contest reminds us that a byte saved is a follower earned.