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Issue № 349

Savor the content strategy sweetness. Dip into a double dose of Lovinger.

Tinker, Tailor, Content Strategist

by Rachel Lovinger6 Comments

What does content strategy mastery look like? As in any field, it comes down to having master skills and knowing when to apply them. While there are different styles of content strategy (from an editorial and messaging focus to a technical and structural focus), the master content strategist must work with content from all angles: messaging architecture and messaging platforms; content missions and content management. Above all, she must advocate for multiple constituents, including end users, business users, stakeholders, and the content vision itself. Rachel Lovinger shares the skills that go into achieving CS mastery.

Content Modelling: A Master Skill

by Rachel Lovinger15 Comments

The content model is one of the most important content strategy tools at your disposal. It allows you to represent content in a way that translates the intention, stakeholder needs, and functional requirements from the user experience design into something that can be built by developers implementing a CMS. A good content model helps ensure that your content vision will become a reality. Lovinger explains how to craft a strong content model and use it to foster communication and align efforts between the UX design, editorial, and technical team members on your project.

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When I first met Kevin Cornell in the early 2000s, he was employing his illustration talent mainly to draw caricatures of his fellow designers at a small Philadelphia design studio. Even in that rough, dashed-off state, his work floored me. It was as if Charles Addams and my favorite Mad Magazine illustrators from the 1960s had blended their DNA to spawn the perfect artist.