Author

Lennart Overkamp

As an insights-driven service and experience designer, Lennart Overkamp holds a firm belief in the power of active listening. He embraces the challenge of co-creating responsible products and services that achieve wellbeing, social justice, and sustainability. Outside working hours, he loves to read, write, have eye-opening discussions over dinner, and explore nature’s hidden gems on his many hikes and bike rides.

Also from this author

Beware the Cut ‘n’ Paste Persona

User personas are a cornerstone of user research, but can fail when they portray abstract caricatures rather than actual potential users. Emanuela Cozzi and Lennart Overkamp show us a new take on user personas that can prove to be more effective and meaningful.

Daily Ethical Design

There's no shortage of content, manifestos, and opinions these days on how design can be evil. But if they've left you feeling more frustrated than empowered, wishing for practical, real-world ways to enact change in your work, we hear you. In this piece, Lennart Overkamp lays out a practice-based approach to daily ethical design. You might be surprised to find out how much you can already do.

Priority Guides: A Content-First Alternative to Wireframes

The sirens’ song of wireframe visuals has been the thorn in the side of many a design project. With potential to undermine user-centricity, reduce team engagement, and limit creativity when it’s most needed, wireframes can bite the unwary. In this article, Heleen van Nues and Lennart Overkamp discuss an alternative that’s far more in tune with today’s content-first, responsive design ethos, whether used as a direct replacement or to help tame wireframes’ wilder side early in a project’s life.