Sophia V. Prater

Sophia V. Prater is the founder of Rewired, a UX design studio based in Atlanta. Rewired consults to nonprofits, social entrepreneurs, and tech startups. A recovering perfectionist, Sophia specializes in MVPifying, complexity elimination, and ruthless prioritization. She is constantly reminding herself (and her clients) that done is better than perfect.

Also from this author

UX for Lizard Brains

In the digital world, anything is possible. Technology can seem like magic. But if the interface strays to far from human's expectations of the physical world, users will become unsure, confused, and unhappy. Design with lizard brains in mind to create intuitive interfaces.

OOUX: A Foundation for Interaction Design

Pivoting smoothly from action to action is all well and good, but when interactions seem abstract to users, a sense of context is probably missing. In this follow-up to Object-Oriented UX, Sophia Voychehovski takes us from big-picture OOUX frameworks to confidently targeting actions that meet the needs of users.

Object-Oriented UX

We know big, monolithic webpages won’t meet the needs of responsive sites and endless screens. But we’re often still quilting together design patterns and content modules, rather than truly thinking in systems. Sophia Voychehovski shows us how defining the objects our users interact with, and the relationships between them, opens doors to more interconnected—and successful—user experiences.