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Accessibility Whack-A-Mole

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“How do we deal with accessibility needs for which there are no definitive answers?” asks Eleanor Ratliff. Sometimes we arrive at a fix that helps one group of people only to find that our solution undermines another group’s experience. Through the prism of typeface choice, Ratliff relates how she and her team tackled the problem of accessibility whack-a-mole for a rebranding project.

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