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Why We Should All Be Data Literate

Design to the data. That’s the mantra of modern, research-driven web designers. But blindly accepting statistics and studies at face value is delusional at best, irresponsible at worst. Former journalist and current design specialist Dan Turner says be a skeptic. And don’t let fear of math, or innumeracy, stop you from running the numbers. Unexamined data can lead to costly mistakes. (Hint: Tripling your page views doesn’t mean much if you started with one visitor.)

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