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  • Your Emails (and Recipients) Deserve Better Context

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    Like the headlights of an oncoming train, the sender name and address, subject, and preheader are typically all that’s initially visible whenever our company or app reaches out to connect with users via email. With huge impact on engagement, open rates, and user satisfaction, these are nimble context elements that punch well above their weight, yet rarely get the attention they deserve. As Garrett Dimon points out in this exploration of best practice, that’s a shame, because they, your users, your app, and your company deserve better.

  • Discovery on a Budget: Part III

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    Rounding out her series of articles on how to conduct value-adding user research when resources are limited, Meg Dickey-Kurdziolek takes us on a journey through the results of the fake door A/B test set up in Part II. After shedding light on the darker side of surveys, and offering guidelines to maximize their value for minimum input, she concludes by touching on that that old favorite: how to know when the research is done and it’s time to start building.

  • The Problem with Patterns

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    Design systems have become the norm for organizations big and small. Yet, as more of our products and services move online, we can learn a thing or two from the world of service design. A dependence on any form of design system can create a pattern of ignoring our users’ context, hindering the design process, and even our own sense of empathy.

  • Orchestrating Experiences

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    Experiences are formed by touchpoints, some tangible, others less so. This excerpt from Orchestrating Experiences is a deep dive into the world of touchpoints, helping you understand how to coordinate them to build a seamless experience.

  • The Cult of the Complex

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    ’Tis a gift to be simple. ALA’s Zeldman bemoans our industry’s current fetish for the needlessly complicated over the straightforward. Escape the cult of the complex! Get back to improving lives, one interaction at a time.

  • So You Want to Write an Article?

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    Ready to write a professional article? Make sure your submission is the best it can be! ALA editor Brandon Gregory gives some advice on common pitfalls the editorial team sees in article submissions, including advice for picking your topic, writing intros, and adding authority to your ideas.

  • We’re Looking for People Who Love to Write

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    Publishing on A List Apart isn’t as easy-peasy as dashing off a post on your blog, but the results—and the audience—are worth it. And when you write for A List Apart, you never write alone: our industry-leading editors, technical editors, and copy editors are ready to help you polish your best idea from good to great. Come share with us!