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  • Why We Should All Be Data Literate

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    Design to the data. That’s the mantra of modern, research-driven web designers. But blindly accepting statistics and studies at face value is delusional at best, irresponsible at worst. Former journalist and current design specialist Dan Turner says be a skeptic. And don’t let fear of math, or innumeracy, stop you from running the numbers. Unexamined data can lead to costly mistakes. (Hint: Tripling your page views doesn’t mean much if you started with one visitor.)

  • Designing Interface Animation: an Interview with Val Head

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    Animation has come a long way over the course of the web’s still-young history. For years, designers felt the need to take sides. Should we build hypnotic sites in Flash? Or should we stick to static, standards-compliant sites built with HTML and CSS? Author Val Head never wanted to choose. Her new book, Designing Interface Animation, celebrates how animation is finally coming into its own, and shows us what we can do with it. In this wide-ranging interview, she tells us why she loves animation so much.

  • Designing Interface Animation

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    “How your brand moves tells its story.” In this excerpt from her new book, Designing Interface Animation: Meaningful Motion for User Experience, author Val Head focuses on how motion can help bring a brand to life and make it memorable.

  • Webfonts on the Prairie

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    Richard Fink first wrote about webfonts for A List Apart in 2010. Back then, those of us making the web were itching to break away from so-called “web-safe” fonts. And break away we did: by 2016, roughly 60 percent of sites were reportedly using webfonts, up from just two percent in 2011. Webfonts and, by extension, web typography, have blossomed. So surely no one would argue for a return to system fonts, right? Wrong. This article teases apart the arguments for and against.

  • Help! We (Think We) Need to Hire a Content Strategist

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    Managers beginning active searches for content specialists frequently have little understanding of what their companies need beyond a title, cautions Jennifer Bassett. Hiring managers at agencies, brands, and startups would do well to hire based on the type of work they want to focus on. And if they’re not sure what type of work that is, talking with a real live content strategist is an excellent place to start.

  • Why Aren’t You Asking Questions?

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    As a designer, your job is to understand your client’s needs. Listening to what they tell you is a good place to start, but it doesn’t end there. You gain much more insight by asking the right questions. Of course, it also helps to ask the right people and ask in the right way. Janice Gervais offers some tips to turn you into a better designer/detective.

  • Communicating Animation

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    Consistent animation is crucial to both branding and UX. But because animation sits squarely at the intersection of design, development, and UX, achieving consistency presents unique communication challenges. Including animation in our style guides is a good place to start, but no “ultimate” animation style guide currently exists. Indeed, there may never be an animation-style-guide pattern that satisfies everyone. But Rachel Nabors maps out how we can create the ultimate animation documentation for our own teams.

  • Another 10k Apart: Create a Website in 10 KB, Win Prizes!

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    In 2000, Stewart Butterfield launched the original 5k competition to celebrate the merits of simplicity and brevity in web design. Ten years later, An Event Apart joined forces with Microsoft to launch the first 10k Apart, adding progressive enhancement, accessibility, and responsive design to the mix. Now, An Event Apart and Microsoft Edge are back with an even tougher challenge: design a compelling experience that can be delivered in 10 KB or less and works without JavaScript.

  • Practical SVG

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    “Sizing svg is more complicated than sizing an img,” writes Chris Coyier in this excerpt from his new A Book Apart title Practical SVG. But, he continues, it’s complicated in a good way—it gives us more control and opens up some interesting new possibilities. Read on.

  • Finding Opportunities in the Mistakes We Make

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    You flung yourself headlong into your career. Suddenly you realize you’re barely keeping your head above water and you’re not even sure where you’re going. Time to reflect, says Clarice Bouwer, and do some small experiments designed to find the course corrections that will get you back on solid ground.