To rebuild a system, we must understand it. Enter the structural audit: a review of the site focused solely on its menus, links, flows, and hierarchies. Lisa Maria Martin explains in this excerpt from her new A Book Apart book, Everyday Information Architecture.
Money and tech have a complicated relationship. We trained our users to expect things for free. Quickly we realized that wasn’t a sustainable business model, so we sold their data and served ads, which invites its own problems.
Now, we’re trying to undo this tangled web. How do we get back to a democratized web? Our own Jeffrey Zeldman invites us to discuss how and to #LetsFixThis.
Developer Facundo Corradini shares how his temporary disability taught him about why accessibility testing is so important. Focused on vestibular disorders, he both shares best practices to create sites that avoid triggering symptoms and informs us of the potential impact.
Like a mine can fill up with toxic gasses, technology can become a toxic platform for hate. As the people building the web, we have an ethical responsibility for how these products are used—whether we intended it or not. ALA’s own Tatiana Mac lays this out using her own experience as a woman of color in tech.
As an extension to our From URL to Interactive series, designer and front-end developer Melanie Richards takes a deep dive into how our content is accessed by a wide array of screen readers, which are highly customizable to users. Understanding the nuances of accessibility APIs, thorough testing approaches, and the wealth of resources available, site creators can create the most widely accessible content for the most users possible.
Quantifying the success of creative work may not be easy for designers and developers, but for many clients, it’s a necessity. Through tools like A/B testing and conversion rates, formerly nebulous qualities like user satisfaction can take on clear measures of success. Developer Brandon Gregory provides an overview of these and other tools, and discusses the benefits of designing for conversions, which allows products to reach their targets and serve the right people.
Designers want to create fully branded experiences, which often results in customized highlighting colors or pixel-perfect typography. While these design touches can enhance the experience for some, they can render the experience inaccessible for others. Designer Eric Bailey makes a case for leaving key accessibility features to the browser to ensure the most accessible experience possible.
There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy” targeted ad. According to Colin Eagan, fixing that model requires the same paradigm shift we’ve used to tackle other challenges in our field. In this piece, he takes a detailed look at the UX practitioner’s emerging role in personalization design: from influencing technology selection, to data modeling, to page-level implementation. It’s now 2019, and the timing couldn’t be better.
Voice user interfaces, smart software agents, and AI-powered search are changing the way users—and computers—interact with content. Whether or not you’re building services for these emerging technologies, structured content is now necessary to ensure the accuracy and integrity of your content across the evolving digital landscape.