Quantifying the success of creative work may not be easy for designers and developers, but for many clients, it’s a necessity. Through tools like A/B testing and conversion rates, formerly nebulous qualities like user satisfaction can take on clear measures of success. Developer Brandon Gregory provides an overview of these and other tools, and discusses the benefits of designing for conversions, which allows products to reach their targets and serve the right people.
Designers want to create fully branded experiences, which often results in customized highlighting colors or pixel-perfect typography. While these design touches can enhance the experience for some, they can render the experience inaccessible for others. Designer Eric Bailey makes a case for leaving key accessibility features to the browser to ensure the most accessible experience possible.
There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy” targeted ad. According to Colin Eagan, fixing that model requires the same paradigm shift we’ve used to tackle other challenges in our field. In this piece, he takes a detailed look at the UX practitioner’s emerging role in personalization design: from influencing technology selection, to data modeling, to page-level implementation. It’s now 2019, and the timing couldn’t be better.
Voice user interfaces, smart software agents, and AI-powered search are changing the way users—and computers—interact with content. Whether or not you’re building services for these emerging technologies, structured content is now necessary to ensure the accuracy and integrity of your content across the evolving digital landscape.
To deliver a great user experience, you have to think about interaction modes. But because of pressures, competing priorities, and industry trends, they’re often an afterthought. Andrew Grimes shows you how to make them a more central part of your design process.
You’ve no doubt heard the buzz, but Jason Grigsby offers a strong business case for going PWA in this excerpt from his book Progressive Web Apps.
We continue on A List Apart’s four-part “From URL to Interactive” series with Greg Whitworth, a member of the W3C CSS Working Group and the CSS Houdini Task Force. He’ll walk through how CSS is parsed, how values are computed, and what the “cascade” in style sheets actually means. Then we’ll discuss layout, painting, and composition. Brace yourselves, we’re about to drive through a one of our most scenic and winding parts of our journey.
In the second installment of A List Apart’s four-part “From URL to Interactive” series, Travis Leithead, former editor of W3C’s HTML spec, walks us through the process of parsing HTML: from how browsers create trees to how the DOM responds to events. Equipped with this knowledge, you’ll be able to make smarter DOM decisions, reduce time to interactive, and eliminate unintended reflows.